PRPL Company Profile and Key Details

PRPL has shown mixed momentum, losing -1.63% over the past week and -13.42% over the past quarter, though year-to-date performance is up 5.58%. Short-term trend indicators are bullishly aligned (SMA20 0.38%, SMA50 -4.16%, SMA200 -16.83%). The stock’s 14-day RSI is 48.6 (neutral), while the ATR of 0.04 points to tighter daily ranges. The stock remains hovering near 52-week lows, trading -45.64% below its high and over 22.3% above its low. Average 10-day trading volume of 38.73 thousand shares is significantly above the 3-month average of 17.46 thousand, indicating heightened recent market interest.

Purple Innovation, Inc. has 4.35 million shares outstanding. The public float is 2.26 million shares, elevated short interest at 3.25% of float. This equals 73.86 thousand shares. The short ratio is 6.74 days. Institutional investors hold 61.47% of the float. Insiders own 4.93%. Coliseum Capital Co-Invest III, L.P. holds 40.14 million shares, Coliseum Capital Management, LLC has 13.44 million shares and DeMartini Robert has 663.67 thousand shares. Over the past six months, insider transactions show net buying. They sold 0.00 shares across 0 transactions.

Purple Innovation, Inc. generated EPS of -$0.53 over the past year. Five-year average earnings growth is 16.53%. Wall Street analysts project EPS growth of 32.2% annually over the next five years. The latest quarter delivered EPS of -$0.13. The next quarter is forecast at -$0.04. Next year's EPS is expected at $52.07. Analyst sentiment is neutral. Analyst rating data shows there are 0 Strong Buy ratings, 0 Buy ratings, 2 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $0.85 to $0.65. The high target offers -90.56% upside. The low target suggests -92.78% downside. The mean target is $0.75. This offers -91.67% upside. Purple Innovation, Inc. earnings surprise history is a mixed track record. The quarter that ended May 05, 2026, missed forecasts by -96.0%. The prior quarter beat by 0.0%. Over the last six quarters, Apple has recorded several small beats. These include -21.43% in May 06, 2025.

Purple Innovation, Inc. (NASDAQ:PRPL) closed at $9.00 USD, gaining $0.90 (11.11%) from the previous close of $8.10. The stock is currently mid-range between its 52-week high and low $6.12 and $31.50. With a market capitalization of about $39.18 million, Purple Innovation, Inc. is classified as a micro-cap and shows higher-than-market volatility (beta ~1.46). Key stats such as the average daily volume over the past year has been around 16.96 thousand shares, trading with heavier-than-usual volume. Headquartered in Lehi, UT, Purple Innovation, Inc. operates in the Consumer Cyclical sector and the Furnishings, Fixtures & Appliances industry. Led by CEO Rob DeMartini, the company employs approximately 1,100 people and listed since October 29, 2015. Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally.

Purple Innovation, Inc. last paid a dividend of 0.03 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $1.78. This means the shares are trading above this model’s fair value.

Purple Innovation, Inc. trades at a P/E ratio of -0.62, slightly below the S&P 500 average, with a price-to-sales ratio of 0.08 and a price-to-book ratio of -0.64 indicating negative book value, which may reflect financial stress. The P/FCF stands at -2.55, also below market averages.

Our AI price prediction model suggests that Purple Innovation, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -27.33%, with price expected at $6.54 by August 14, 2026, within a range of $5.89 to $7.29 3-Month Outlook: Projected fall of -26.67%, reaching $6.60 by October 29, 2026, with a range of $5.60 to $7.38. 1-Year Outlook: Projected loss of -76.67%, with price at $2.10 by July 30, 2027, within a range of $0.00 to $0.00.

Purple Innovation, Inc. (NASDAQ:PRPL) shares are flat 5.58% year-to-date currently trading near 52-week highs band. Short-term momentum has been negative over the last quarter, despite recent volatility. Valuation shows Purple Innovation, Inc. trading at a premium to the broader market with a P/E of -0.62. Analyst sentiment is mixed, with the majority of ratings in Neutral territory and a mean price target of $14.79, suggesting 64.33% upside. Our AI forecast model points to short-term weakness (-27.33% over two weeks), a medium-term fall (-26.67% over three months), and a longer-term loss (-76.67% over one year), with expected trading ranges indicating moderate volatility.