HOG Company Profile and Key Details
NYSE : HOG
Harley-Davidson
$25.64
-0.1-0.39%
Open: 4:00 PM61.61
BESG ScoreESG Rating
Price Chart
Stock Price Today
Harley-Davidson, Inc. (HOG) stock declined over -0.39%, trading at $25.64 on NYSE, down from the previous close of $25.74. The stock opened at $26.00, fluctuating between $25.47 and $26.03 in the recent session.
Stock Snapshot
25.74
Prev. Close
2.7B
Market Cap
25.47
Day Low
13.28
P/E Ratio
1.93
EPS (TTM)
3.95
Cash Flow per Share
26
Open
105.27M
Number of Shares
26.03
Day High
92.54%
Free Float in %
23.48
Book Value
1.22M
Volume
Relevant Articles
SEC Fillings
Current Report (8-k)
| Filing Date | Accepted Date | |
|---|---|---|
Annual Report (10-k)
| Filing Date | Accepted Date | |
|---|---|---|
Stock Price History Chart
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Jun 12, 2026 | 26.00 | 26.03 | 25.47 | 25.64 | 1.71M |
| Jun 11, 2026 | 24.63 | 25.89 | 24.34 | 25.74 | 2.46M |
| Jun 10, 2026 | 25.36 | 25.87 | 24.36 | 24.42 | 4.26M |
| Jun 09, 2026 | 25.04 | 25.88 | 24.87 | 25.49 | 1.9M |
| Jun 08, 2026 | 24.22 | 25.21 | 24.05 | 24.91 | 1.79M |
| Jun 05, 2026 | 24.18 | 24.77 | 24.07 | 24.49 | 2.29M |
| Jun 04, 2026 | 24.37 | 24.75 | 24.25 | 24.35 | 1.55M |
| Jun 03, 2026 | 24.60 | 24.83 | 23.78 | 24.25 | 2.72M |
| Jun 01, 2026 | 23.82 | 24.64 | 23.82 | 24.35 | 1.99M |
| May 29, 2026 | 24.11 | 24.38 | 23.96 | 24.18 | 1.74M |
| May 28, 2026 | 23.95 | 24.20 | 23.71 | 24.11 | 1.69M |
| May 27, 2026 | 23.47 | 24.35 | 23.44 | 24.15 | 2.08M |
| May 26, 2026 | 23.77 | 23.80 | 23.20 | 23.21 | 2.44M |
| May 22, 2026 | 23.26 | 24.17 | 23.26 | 23.73 | 2.33M |
| May 21, 2026 | 23.62 | 23.67 | 22.40 | 23.20 | 3.39M |
| May 20, 2026 | 23.45 | 23.98 | 22.83 | 23.85 | 2.24M |
| May 19, 2026 | 24.21 | 24.21 | 22.73 | 23.36 | 2.59M |
| May 18, 2026 | 25.39 | 25.50 | 24.16 | 24.35 | 2.09M |
| May 15, 2026 | 25.49 | 25.77 | 24.97 | 25.19 | 2.19M |
| May 14, 2026 | 25.93 | 26.16 | 25.51 | 25.65 | 2.02M |
Contact Details
About Company
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Company Information
| Employees | 5900 |
| Beta | 1.29 |
| Sales or Revenue | $1.15B |
| 5Y Sales Change% | 0.188% |
| Fiscal Year Ends | December |
| Sector | Consumer Cyclical |
| Industry | Auto - Recreational Vehicles |
Stock Peers
Company Overview
Harley-Davidson, Inc. (NYSE:HOG) closed at $25.64 USD, losing -$0.10 (-0.39%) from the previous close of $25.74. The stock is currently mid-range between its 52-week high and low $17.09 and $31.25. With a market capitalization of about $2.70 billion, Harley-Davidson, Inc. is classified as a mid-cap and shows market-like volatility (beta ~1.28). Key stats such as the average daily volume over the past year has been around 3.08 million shares, volume is running light vs its 52-week average. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. operates in the Consumer Cyclical sector and the Auto - Recreational Vehicles industry. Led by CEO Arthur Francis Starrs, the company employs approximately 5,900 people and listed since July 08, 1986. Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles.
Technical Performance
Short-term trend indicators are bullishly aligned (SMA20 -7.84%, SMA50 -10.13%, SMA200 -24.79%). The stock’s 14-day RSI is 33.11 (weak momentum), while the ATR of 0.75 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -41.15% below its high and over -1.39% above its low. Average 10-day trading volume of 2.33 million shares is below the 3-month average of 3.01 million, indicating normal recent market interest.
Valuation Metrics
Harley-Davidson, Inc. trades at a P/E ratio of 12.22, slightly below the S&P 500 average, with a price-to-sales ratio of 0.62 and a price-to-book ratio of 0.92 suggesting the stock is closer to book value. The P/FCF stands at 61.43, also above market averages.
Dividend & Fair Value
Harley-Davidson, Inc. last paid a dividend of 0.73 per share, this equals a trailing yield of roughly 1.8%. Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $59.83. This means the shares are trading below this model’s fair value.
Earnings & Analyst Outlook
Harley-Davidson, Inc. generated EPS of $2.61 over the past year. Five-year average earnings growth is 219.12%. Wall Street analysts project EPS growth of -1.44% annually over the next five years. The latest quarter delivered EPS of $0.22. The next quarter is forecast at $0.31. Next year's EPS is expected at -$5.50. Analyst sentiment is neutral. Analyst rating data shows there are 0 Strong Buy ratings, 2 Buy ratings, 8 Hold ratings, 0 Sell rating and 5 Strong Sell ratings. Price targets range from $34.00 to $15.00. The high target offers 32.61% upside. The low target suggests -41.5% downside. The mean target is $24.20. This offers -5.62% upside. Harley-Davidson, Inc. earnings surprise history is a mixed track record. The quarter that ended May 05, 2026, missed forecasts by -35.29%. The prior quarter beat by 165.22%. Over the last six quarters, Apple has recorded several small beats. These include 43.08% in February 05, 2025.
Shareholding & Insider Activity
Harley-Davidson, Inc. has 121.55 million shares outstanding. The public float is 112.49 million shares, elevated short interest at 11.78% of float. This equals 11.09 million shares. The short ratio is 4.43 days. Institutional investors hold 93.02% of the float. Insiders own 0.94%. ZEITZ JOCHEN holds 508.87 thousand shares, JAMES DONALD A has 211.79 thousand shares and WANDELL KEITH E has 130.50 thousand shares. Over the past six months, insider transactions show net selling. They sold 13.81 thousand shares across 4 transactions.
Price Forecast & Outlook
Our AI price prediction model suggests that Harley-Davidson, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected increase of 1.17%, with price expected at $25.94 by June 26, 2026, within a range of $25.00 to $26.83 3-Month Outlook: Projected rise of 133.97%, reaching $59.99 by September 10, 2026, with a range of $58.98 to $61.18. 1-Year Outlook: Projected loss of -27.73%, with price at $18.53 by June 11, 2027, within a range of $17.03 to $19.96.
Key Takeaways
Harley-Davidson, Inc. (NYSE:HOG) shares are flat -1.9% year-to-date currently trading near 52-week highs band. Short-term momentum has been negative over the last quarter, despite recent volatility. Valuation shows Harley-Davidson, Inc. trading at a premium to the broader market with a P/E of 12.22. Analyst sentiment is cautious, with the majority of ratings in Underweight territory and a mean price target of $36.85, suggesting 43.72% upside. Our AI forecast model points to short-term strength (1.17% over two weeks), a medium-term rise (133.97% over three months), and a longer-term loss (-27.73% over one year), with expected trading ranges indicating moderate volatility.
Frequently Asked Questions
What is the current Harley-Davidson, Inc. (HOG) stock price?
Harley-Davidson, Inc. (NYSE: HOG) stock price is $25.64 in the last trading session. During the trading session, HOG stock reached the peak price of $26.03 while $25.47 was the lowest point it dropped to. The percentage change in HOG stock occurred in the recent session was -0.39% while the dollar amount for the price change in HOG stock was - $0.10.
HOG's industry and sector of operation?
The NYSE listed HOG is part of Auto - Recreational Vehicles industry that operates in the broader Consumer Cyclical sector. Harley-Davidson, Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.
Who are the executives of HOG?
Mr. Jochen Zeitz
Chairman & Chief Executive Officer
Ms. Tori Termaat
Chief HR Officer
George Prassas
Vice President of Communications & Corporation Relations
Mr. Mark R. Kornetzke
Chief Accounting Officer
Mr. Jonathan R. Root
Chief Financial Officer
Mr. Paul J. Krause
Vice President, Chief Legal & Compliance Officer and Sec.
Theo Keetell
Vice President of Marketing
Ms. Edel O'Sullivan
Chief Commercial Officer of Harley-Davidson Motor Company
Mr. Jagdish Krishnan
Chief Digital & Operations Officer
Mr. Shawn Michael Collins
Director of Investor Relations
Mr. David Viney
Interim Chief Financial Officer, Vice President & Treasurer
Ms. Gina Goetter
Executive Vice President & Chief Financial Officer
Chairman & Chief Executive Officer
Ms. Tori Termaat
Chief HR Officer
George Prassas
Vice President of Communications & Corporation Relations
Mr. Mark R. Kornetzke
Chief Accounting Officer
Mr. Jonathan R. Root
Chief Financial Officer
Mr. Paul J. Krause
Vice President, Chief Legal & Compliance Officer and Sec.
Theo Keetell
Vice President of Marketing
Ms. Edel O'Sullivan
Chief Commercial Officer of Harley-Davidson Motor Company
Mr. Jagdish Krishnan
Chief Digital & Operations Officer
Mr. Shawn Michael Collins
Director of Investor Relations
Mr. David Viney
Interim Chief Financial Officer, Vice President & Treasurer
Ms. Gina Goetter
Executive Vice President & Chief Financial Officer
How HOG did perform over past 52-week?
HOG's closing price is 50.03% higher than its 52-week low of $17.09 where as its distance from 52-week high of $31.25 is -17.95%.
How many employees does HOG have?
Number of HOG employees currently stands at 5,900.
Link for HOG official website?
Official Website of HOG is: https://www.harley-davidson.com
How do I contact HOG?
HOG could be contacted at phone 414 342 4680 and can also be accessed through its website. HOG operates from 3700 West Juneau Avenue, Milwaukee, WI 53208, United States.
How many shares of HOG are traded daily?
HOG stock volume for the day was 1.22M shares. The average number of HOG shares traded daily for last 3 months was 3.08M.
What is the market cap of HOG currently?
The market value of HOG currently stands at $2.70B with its latest stock price at $25.64 and 105.27M of its shares outstanding.
Stocks Telegraph provides information and tools designed to assist investors and Wall Street players. A major goal is to offer financiers comprehensive information that will help them gain insight into investing.
Stocks Telegraph does not provide any advice or recommendations for buying or selling stocks, securities, or other financial products. Information contained on this website is for informational purposes only and should not be construed as professional financial, investment or other advice. Stocks Telegraph is not liable for any loss or damage that may occur as a result of reliance on this data.
© 2026 Stocks Telegraph All rights reserved.
Most stock quote data provided by Financial Modeling Prep