HOG Company Profile and Key Details

Q: Who are the executives of HOG?

Mr. Jochen ZeitzChairman & Chief Executive OfficerMs. Tori TermaatChief HR OfficerGeorge PrassasVice President of Communications & Corporation RelationsMr. Mark R. KornetzkeChief Accounting OfficerMr. Jonathan R. RootChief Financial OfficerMr. Paul J. KrauseVice President, Chief Legal & Compliance Officer and Sec.Theo KeetellVice President of MarketingMs. Edel O'SullivanChief Commercial Officer of Harley-Davidson Motor CompanyMr. Jagdish KrishnanChief Digital & Operations OfficerMr. Shawn Michael CollinsDirector of Investor RelationsMr. David VineyInterim Chief Financial Officer, Vice President & TreasurerMs. Gina GoetterExecutive Vice President & Chief Financial Officer

NYSE : HOG

Harley-Davidson

$25.64

-0.1-0.39%

Open: 4:00 PM

61.61

BESG ScoreESG Rating

Profile Key Stats Analyst Ratings Ownership Ratios Financials Dividend & splits Sentiment Forecast

Price Chart

Stock Price Today

Harley-Davidson, Inc. (HOG) stock declined over -0.39%, trading at $25.64 on NYSE, down from the previous close of $25.74. The stock opened at $26.00, fluctuating between $25.47 and $26.03 in the recent session.

Stock Snapshot

25.74

Prev. Close

2.7B

Market Cap

25.47

Day Low

13.28

P/E Ratio

1.93

EPS (TTM)

3.95

Cash Flow per Share

Open

105.27M

Number of Shares

26.03

Day High

92.54%

Free Float in %

23.48

Book Value

1.22M

Volume

Relevant Articles

SEC Fillings

Current Report (8-k)

Filing Date	Accepted Date

Annual Report (10-k)

Filing Date	Accepted Date

Stock Price History Chart

Date	Open	High	Low	Close	Volume
Jun 12, 2026	26.00	26.03	25.47	25.64	1.71M
Jun 11, 2026	24.63	25.89	24.34	25.74	2.46M
Jun 10, 2026	25.36	25.87	24.36	24.42	4.26M
Jun 09, 2026	25.04	25.88	24.87	25.49	1.9M
Jun 08, 2026	24.22	25.21	24.05	24.91	1.79M
Jun 05, 2026	24.18	24.77	24.07	24.49	2.29M
Jun 04, 2026	24.37	24.75	24.25	24.35	1.55M
Jun 03, 2026	24.60	24.83	23.78	24.25	2.72M
Jun 01, 2026	23.82	24.64	23.82	24.35	1.99M
May 29, 2026	24.11	24.38	23.96	24.18	1.74M
May 28, 2026	23.95	24.20	23.71	24.11	1.69M
May 27, 2026	23.47	24.35	23.44	24.15	2.08M
May 26, 2026	23.77	23.80	23.20	23.21	2.44M
May 22, 2026	23.26	24.17	23.26	23.73	2.33M
May 21, 2026	23.62	23.67	22.40	23.20	3.39M
May 20, 2026	23.45	23.98	22.83	23.85	2.24M
May 19, 2026	24.21	24.21	22.73	23.36	2.59M
May 18, 2026	25.39	25.50	24.16	24.35	2.09M
May 15, 2026	25.49	25.77	24.97	25.19	2.19M
May 14, 2026	25.93	26.16	25.51	25.65	2.02M

Contact Details

Milwaukee, WI 53208

United States

https://www.harley-davidson.com 414 342 4680

About Company

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Stock Peers

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1.475+1.61%

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Thor Industries, Inc.$77.17 PII

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Polaris Inc.$70.93 WGO

1.12+3.98%

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Brunswick Corporation$24.05 MPX

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Marine Products Corporation$8.18

Company Overview

Harley-Davidson, Inc. (NYSE:HOG) closed at $25.64 USD, losing -$0.10 (-0.39%) from the previous close of $25.74. The stock is currently mid-range between its 52-week high and low $17.09 and $31.25. With a market capitalization of about $2.70 billion, Harley-Davidson, Inc. is classified as a mid-cap and shows market-like volatility (beta ~1.28). Key stats such as the average daily volume over the past year has been around 3.08 million shares, volume is running light vs its 52-week average. Headquartered in Milwaukee, WI, Harley-Davidson, Inc. operates in the Consumer Cyclical sector and the Auto - Recreational Vehicles industry. Led by CEO Arthur Francis Starrs, the company employs approximately 5,900 people and listed since July 08, 1986. Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles.

Technical Performance

Short-term trend indicators are bullishly aligned (SMA20 -7.84%, SMA50 -10.13%, SMA200 -24.79%). The stock’s 14-day RSI is 33.11 (weak momentum), while the ATR of 0.75 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -41.15% below its high and over -1.39% above its low. Average 10-day trading volume of 2.33 million shares is below the 3-month average of 3.01 million, indicating normal recent market interest.

Valuation Metrics

Harley-Davidson, Inc. trades at a P/E ratio of 12.22, slightly below the S&P 500 average, with a price-to-sales ratio of 0.62 and a price-to-book ratio of 0.92 suggesting the stock is closer to book value. The P/FCF stands at 61.43, also above market averages.

Dividend & Fair Value

Harley-Davidson, Inc. last paid a dividend of 0.73 per share, this equals a trailing yield of roughly 1.8%. Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $59.83. This means the shares are trading below this model’s fair value.

Earnings & Analyst Outlook

Harley-Davidson, Inc. generated EPS of $2.61 over the past year. Five-year average earnings growth is 219.12%. Wall Street analysts project EPS growth of -1.44% annually over the next five years. The latest quarter delivered EPS of $0.22. The next quarter is forecast at $0.31. Next year's EPS is expected at -$5.50. Analyst sentiment is neutral. Analyst rating data shows there are 0 Strong Buy ratings, 2 Buy ratings, 8 Hold ratings, 0 Sell rating and 5 Strong Sell ratings. Price targets range from $34.00 to $15.00. The high target offers 32.61% upside. The low target suggests -41.5% downside. The mean target is $24.20. This offers -5.62% upside. Harley-Davidson, Inc. earnings surprise history is a mixed track record. The quarter that ended May 05, 2026, missed forecasts by -35.29%. The prior quarter beat by 165.22%. Over the last six quarters, Apple has recorded several small beats. These include 43.08% in February 05, 2025.

Shareholding & Insider Activity

Harley-Davidson, Inc. has 121.55 million shares outstanding. The public float is 112.49 million shares, elevated short interest at 11.78% of float. This equals 11.09 million shares. The short ratio is 4.43 days. Institutional investors hold 93.02% of the float. Insiders own 0.94%. ZEITZ JOCHEN holds 508.87 thousand shares, JAMES DONALD A has 211.79 thousand shares and WANDELL KEITH E has 130.50 thousand shares. Over the past six months, insider transactions show net selling. They sold 13.81 thousand shares across 4 transactions.

Financial & Profitability Overview

Over the trailing twelve months, Harley-Davidson generated $1.15B in revenue, or $8.73 per share. Gross margin was 100.00%, operating margin 24.06%, and net profit margin 39.43%. Returns are modest, with ROA at 3.75% and ROE at 14.00%.
On valuation metrics, Harley-Davidson trades at a P/E of 12.22, P/S of 0.62 and P/B of 0.92. The current ratio is 1.91 and quick ratio is 1.66. Operationally, the company’s inventory turnover is 5.21 and cash conversion cycle is 179.00 days. Debt-to-equity is 0.72, supported by a cash flow-to-debt ratio of 0.09.

Quarterly Financial Highlights

For the quarter ended Dec 31, 2024, Harley-Davidson posted revenue of $1.15B, down slightly from $5.84B in the prior quarter. Gross profit was $1.15B (margin 100.00%). Operating income was $277.84M (margin 24.1%). Net income was$455.36M (EPS $3.46).
The company ended the quarter with $1.64B in cash and short-term investments, a total debt of $7.20B, and net debt of $5.56B. Total assets were $12.14B, with equity of $3.25B. Financials further reflected stability, with operating cash flow of $754.89M, free cash flow of $547.48M, and capital expenditures of - $207.40M.

Price Forecast & Outlook

Our AI price prediction model suggests that Harley-Davidson, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected increase of 1.17%, with price expected at $25.94 by June 26, 2026, within a range of $25.00 to $26.83 3-Month Outlook: Projected rise of 133.97%, reaching $59.99 by September 10, 2026, with a range of $58.98 to $61.18. 1-Year Outlook: Projected loss of -27.73%, with price at $18.53 by June 11, 2027, within a range of $17.03 to $19.96.

Key Takeaways

Harley-Davidson, Inc. (NYSE:HOG) shares are flat -1.9% year-to-date currently trading near 52-week highs band. Short-term momentum has been negative over the last quarter, despite recent volatility. Valuation shows Harley-Davidson, Inc. trading at a premium to the broader market with a P/E of 12.22. Analyst sentiment is cautious, with the majority of ratings in Underweight territory and a mean price target of $36.85, suggesting 43.72% upside. Our AI forecast model points to short-term strength (1.17% over two weeks), a medium-term rise (133.97% over three months), and a longer-term loss (-27.73% over one year), with expected trading ranges indicating moderate volatility.

Frequently Asked Questions

What is the current Harley-Davidson, Inc. (HOG) stock price?

Harley-Davidson, Inc. (NYSE: HOG) stock price is $25.64 in the last trading session. During the trading session, HOG stock reached the peak price of $26.03 while $25.47 was the lowest point it dropped to. The percentage change in HOG stock occurred in the recent session was -0.39% while the dollar amount for the price change in HOG stock was - $0.10.

HOG's industry and sector of operation?

The NYSE listed HOG is part of Auto - Recreational Vehicles industry that operates in the broader Consumer Cyclical sector. Harley-Davidson, Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

Who are the executives of HOG?

Mr. Jochen Zeitz
Chairman & Chief Executive Officer
Ms. Tori Termaat
Chief HR Officer
George Prassas
Vice President of Communications & Corporation Relations
Mr. Mark R. Kornetzke
Chief Accounting Officer
Mr. Jonathan R. Root
Chief Financial Officer
Mr. Paul J. Krause
Vice President, Chief Legal & Compliance Officer and Sec.
Theo Keetell
Vice President of Marketing
Ms. Edel O'Sullivan
Chief Commercial Officer of Harley-Davidson Motor Company
Mr. Jagdish Krishnan
Chief Digital & Operations Officer
Mr. Shawn Michael Collins
Director of Investor Relations
Mr. David Viney
Interim Chief Financial Officer, Vice President & Treasurer
Ms. Gina Goetter
Executive Vice President & Chief Financial Officer

How HOG did perform over past 52-week?

HOG's closing price is 50.03% higher than its 52-week low of $17.09 where as its distance from 52-week high of $31.25 is -17.95%.

How many employees does HOG have?

Number of HOG employees currently stands at 5,900.

Link for HOG official website?

Official Website of HOG is: https://www.harley-davidson.com

How do I contact HOG?

HOG could be contacted at phone 414 342 4680 and can also be accessed through its website. HOG operates from 3700 West Juneau Avenue, Milwaukee, WI 53208, United States.

How many shares of HOG are traded daily?

HOG stock volume for the day was 1.22M shares. The average number of HOG shares traded daily for last 3 months was 3.08M.

What is the market cap of HOG currently?

The market value of HOG currently stands at $2.70B with its latest stock price at $25.64 and 105.27M of its shares outstanding.

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Employees	5900
Beta	1.29
Sales or Revenue	$1.15B
5Y Sales Change%	0.188%
Fiscal Year Ends	December
Sector	Consumer Cyclical
Industry	Auto - Recreational Vehicles

HOG Company Profile and Key Details

Harley-Davidson

Price Chart

Stock Price Today

Stock Snapshot

Relevant Articles

SEC Fillings

Current Report (8-k)

Annual Report (10-k)

Stock Price History Chart

Contact Details

About Company

Company Information

Stock Peers

Company Overview

Technical Performance

Valuation Metrics

Dividend & Fair Value

Earnings & Analyst Outlook

Shareholding & Insider Activity

Financial & Profitability Overview

Quarterly Financial Highlights

Price Forecast & Outlook

Key Takeaways

Frequently Asked Questions

Technical Performance

Company Overview

Dividend & Fair Value

Earnings & Analyst Outlook

Shareholding & Insider Activity

Valuation Metrics

Financial & Profitability Overview

Quarterly Financial Highlights

Price Forecast & Outlook

Key Takeaways