WPP Company Profile and Key Details

Short-term trend indicators are bullishly aligned (SMA20 -0.73%, SMA50 -10.31%, SMA200 -28.17%). The stock’s 14-day RSI is 44.75 (neutral), while the ATR of 0.79 points to higher daily volatility. The stock remains sitting in the mid-range of its 52-week band, trading -61.81% below its high and over 8.58% above its low. Average 10-day trading volume of 783.90 thousand shares is slightly above the 3-month average of 576.54 thousand, indicating heightened recent market interest.

WPP plc generated EPS of $2.28 over the past year. Five-year average earnings growth is -7.69%. Wall Street analysts project EPS growth of -9.06% annually over the next five years. The latest quarter delivered EPS of $0.28. The next quarter is forecast at $nan. Next year's EPS is expected at $3.99. WPP plc earnings surprise history is frequent misses against expectations. The quarter that ended August 07, 2025, missed forecasts by -75.79%. The prior quarter beat by -45.68%. Over the last six quarters, Apple has recorded several small beats. These include -100.05% in April 25, 2024.

WPP plc has 215.75 million shares outstanding. The public float is 1.07 billion shares, elevated short interest at 0.76% of float. This equals 1.47 million shares. The short ratio is 3.22 days. Institutional investors hold 13.21% of the float. Insiders own 0.0%. Smith Jeffrey C holds 200.00 thousand shares, Starboard Value LP has 200.00 thousand shares and KUESTER DENNIS J has 20.00 thousand shares.

WPP plc last paid a dividend of 0.48 per share, this equals a trailing yield of roughly 0.82%. Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $33.01. This means the shares are trading below this model’s fair value.

WPP plc (NYSE:WPP) closed at $18.73 USD, gaining $0.28 (1.49%) from the previous close of $18.45. The stock is currently mid-range between its 52-week high and low $17.25 and $49.05. With a market capitalization of about $4.04 billion, WPP plc is classified as a mid-cap and shows lower-than-market volatility (beta ~0.57). Key stats such as the average daily volume over the past year has been around 572.90 thousand shares, in line with its 52-week average. Headquartered in London, None, WPP plc operates in the Communication Services sector and the Advertising Agencies industry. Led by CEO Cindy Rose Quackenbush, the company employs approximately 108,044 people and listed since December 29, 1987. WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe.

WPP plc trades at a P/E ratio of 7.76, slightly below the S&P 500 average, with a price-to-sales ratio of 0.21 and a price-to-book ratio of 0.93 suggesting the stock is closer to book value. The P/FCF stands at 3.88, also above market averages.

Our AI price prediction model suggests that WPP plc stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -7.15%, with price expected at $17.39 by March 11, 2026, within a range of $16.50 to $18.36 3-Month Outlook: Projected rise of 72.13%, reaching $32.24 by May 26, 2026, with a range of $27.89 to $34.94. 1-Year Outlook: Projected loss of -61.51%, with price at $7.21 by February 25, 2027, within a range of $4.76 to $9.69.

WPP plc (NYSE:WPP) shares are flat -8.15% year-to-date currently trading near 52-week highs band. Short-term momentum has been negative over the last quarter, despite recent volatility. Valuation shows WPP plc trading at a premium to the broader market with a P/E of 7.76. Analyst sentiment is cautious, with the majority of ratings in Underperform territory and a mean price target of $71.30, suggesting 280.67% upside. Our AI forecast model points to short-term weakness (-7.15% over two weeks), a medium-term rise (72.13% over three months), and a longer-term loss (-61.51% over one year), with expected trading ranges indicating moderate volatility.