ROL Company Profile and Key Details

ROL has shown sold momentum, gaining 3.44% over the past week and 13.06% over the past quarter, though year-to-date performance is up 5.15%. Short-term trend indicators are bearishly aligned (SMA20 -3.59%, SMA50 -2.79%, SMA200 2.32%). The stock’s 14-day RSI is 42.55 (neutral), while the ATR of 1.51 points to higher daily volatility. The stock remains sitting in the mid-range of its 52-week band, trading -9.65% below its high and over 20.17% above its low. Average 10-day trading volume of 4.51 million shares is slightly above the 3-month average of 3.89 million, indicating heightened recent market interest.

Rollins, Inc. (NYSE:ROL) closed at $44.92 USD, gaining $0.45 (1.01%) from the previous close of $44.47. The stock is currently mid-range between its 52-week high and low $41.50 and $66.14. With a market capitalization of about $21.63 billion, Rollins, Inc. is classified as a large-cap and shows lower-than-market volatility (beta ~0.75). Key stats such as the average daily volume over the past year has been around 4.01 million shares, volume is running light vs its 52-week average. Headquartered in Atlanta, GA, Rollins, Inc. operates in the Consumer Cyclical sector and the Personal Products & Services industry. Led by CEO Jerry E. Gahlhoff Jr., the company employs approximately 21,946 people and listed since March 17, 1980. Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally.

Rollins, Inc. last paid a dividend of 0.71 per share, this equals a trailing yield of roughly 1.14%. Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $52.21. This means the shares are trading below this model’s fair value.

Rollins, Inc. generated EPS of $1.09 over the past year. Five-year average earnings growth is 15.44%. Wall Street analysts project EPS growth of 11.34% annually over the next five years. The latest quarter delivered EPS of $0.24. The next quarter is forecast at $0.24. Next year's EPS is expected at $14.78. Analyst sentiment is neutral. Analyst rating data shows there are 9 Strong Buy ratings, 0 Buy ratings, 13 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $72.00 to $46.00. The high target offers 60.28% upside. The low target suggests 2.4% downside. The mean target is $62.05. This offers 38.13% upside. Rollins, Inc. earnings surprise history is a mixed track record. The quarter that ended April 22, 2026, missed forecasts by 0.0%. The prior quarter beat by -5.59%. Over the last six quarters, Apple has recorded several small beats. These include 0.0% in February 12, 2025.

Rollins, Inc. has 484.64 million shares outstanding. The public float is 294.70 million shares, elevated short interest at 2.36% of float. This equals 6.67 million shares. The short ratio is 3.99 days. Institutional investors hold 100.25% of the float. Insiders own 38.41%. LOR INC holds 145.28 million shares, R. Randall Rollins Voting Trust U/A dated August 25, 1994 has 8.03 million shares and Gary W. Rollins Voting Trust U/A dated September 14, 1994 has 8.03 million shares. Over the past six months, insider transactions show net selling. They sold 67.04 thousand shares across 11 transactions.

Rollins, Inc. trades at a P/E ratio of 41.14, slightly above the S&P 500 average, with a price-to-sales ratio of 5.61 and a price-to-book ratio of 15.62 reflecting a rich premium to book value. The P/FCF stands at 34.76, also above market averages. Compared to sector medians, Rollins, Inc. P/S is trading rich, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.

Our AI price prediction model suggests that Rollins, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -0.4%, with price expected at $44.74 by July 27, 2026, within a range of $43.28 to $46.12 3-Month Outlook: Projected fall of -22.46%, reaching $34.83 by October 08, 2026, with a range of $33.33 to $36.12. 1-Year Outlook: Projected gain of 12.04%, with price at $50.33 by July 13, 2027, within a range of $49.00 to $51.98.

Rollins, Inc. (NYSE:ROL) shares are flat 5.15% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows Rollins, Inc. trading at a premium to the broader market with a P/E of 41.14. Analyst sentiment is bullish, with the majority of ratings in Overweight territory and a mean price target of $52.35, suggesting 16.54% upside. Our AI forecast model points to short-term weakness (-0.4% over two weeks), a medium-term fall (-22.46% over three months), and a longer-term gain (12.04% over one year), with expected trading ranges indicating moderate volatility.