ROL Company Profile and Key Details

ROL has shown sold momentum, gaining 3.44% over the past week and 13.06% over the past quarter, though year-to-date performance is up 5.15%. Short-term trend indicators are bearishly aligned (SMA20 1.92%, SMA50 4.8%, SMA200 10.61%). The stock’s 14-day RSI is 64.99 (firm momentum), while the ATR of 1.0 points to moderate volatility. The stock remains sitting in the mid-range of its 52-week band, trading -1.11% below its high and over 30.82% above its low. Average 10-day trading volume of 2.34 million shares is in line with the 3-month average of 2.49 million, indicating normal recent market interest.

Rollins, Inc. last paid a dividend of 0.73 per share, this equals a trailing yield of roughly 1.14%. Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $49.92. This means the shares are trading above this model’s fair value.

Rollins, Inc. (NYSE:ROL) closed at $64.31 USD, losing -$0.53 (-0.82%) from the previous close of $64.84. The stock is currently within 5% of its 52-week high $49.16 and $65.03. With a market capitalization of about $31.17 billion, Rollins, Inc. is classified as a large-cap and shows lower-than-market volatility (beta ~0.79). Key stats such as the average daily volume over the past year has been around 2.61 million shares, volume is running light vs its 52-week average. Headquartered in Atlanta, GA, Rollins, Inc. operates in the Consumer Cyclical sector and the Personal Products & Services industry. Led by CEO Jerry E. Gahlhoff Jr., the company employs approximately 20,000 people and listed since March 17, 1980. Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally.

Rollins, Inc. has 484.64 million shares outstanding. The public float is 294.70 million shares, elevated short interest at 2.36% of float. This equals 6.67 million shares. The short ratio is 3.99 days. Institutional investors hold 95.35% of the float. Insiders own 42.22%. LOR INC holds 145.28 million shares, R. Randall Rollins Voting Trust U/A dated August 25, 1994 has 8.03 million shares and Gary W. Rollins Voting Trust U/A dated September 14, 1994 has 8.03 million shares. Over the past six months, insider transactions show net selling. They sold 20.77 million shares across 18 transactions.

Rollins, Inc. generated EPS of $1.06 over the past year. Five-year average earnings growth is 18.39%. Wall Street analysts project EPS growth of 13.27% annually over the next five years. The latest quarter delivered EPS of $0.34. The next quarter is forecast at $0.26. Next year's EPS is expected at $14.78. Analyst sentiment is neutral. Analyst rating data shows there are 9 Strong Buy ratings, 0 Buy ratings, 8 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $72.00 to $49.00. The high target offers 11.96% upside. The low target suggests -23.81% downside. The mean target is $63.29. This offers -1.59% upside. Rollins, Inc. earnings surprise history is a mixed track record. The quarter that ended October 29, 2025, missed forecasts by 5.44%. The prior quarter beat by -0.89%. Over the last six quarters, Apple has recorded several small beats. These include -1.07% in July 24, 2024.

Our AI price prediction model suggests that Rollins, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected increase of 1.34%, with price expected at $65.17 by February 23, 2026, within a range of $63.76 to $66.67 3-Month Outlook: Projected fall of -1.07%, reaching $63.62 by May 07, 2026, with a range of $62.40 to $64.93. 1-Year Outlook: Projected gain of 11.6%, with price at $71.77 by February 09, 2027, within a range of $70.69 to $72.60.

Rollins, Inc. (NYSE:ROL) shares are flat 5.15% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows Rollins, Inc. trading at a premium to the broader market with a P/E of 60.56. Analyst sentiment is mixed, with the majority of ratings in Neutral territory and a mean price target of $51.02, suggesting -20.67% downside. Our AI forecast model points to short-term strength (1.34% over two weeks), a medium-term fall (-1.07% over three months), and a longer-term gain (11.6% over one year), with expected trading ranges indicating moderate volatility.

Rollins, Inc. trades at a P/E ratio of 60.56, slightly above the S&P 500 average, with a price-to-sales ratio of 8.49 and a price-to-book ratio of 20.39 reflecting a rich premium to book value. The P/FCF stands at 46.29, also above market averages. Compared to sector medians, Rollins, Inc. P/S is trading rich, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.