MAX Company Profile and Key Details

MAX has shown mixed momentum, losing -0.92% over the past week and 1.5% over the past quarter, though year-to-date performance is up 14.08%. Short-term trend indicators are bearishly aligned (SMA20 -0.43%, SMA50 4.47%, SMA200 19.21%). The stock’s 14-day RSI is 51.78 (neutral), while the ATR of 0.5 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -7.47% below its high and over 75.72% above its low. Average 10-day trading volume of 436.65 thousand shares is below the 3-month average of 527.86 thousand, indicating normal recent market interest.

MediaAlpha, Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $24.89. This means the shares are trading below this model’s fair value.

MediaAlpha, Inc. has 46.23 million shares outstanding. The public float is 21.01 million shares, elevated short interest at 5.84% of float. This equals 1.98 million shares. The short ratio is 3.95 days. Institutional investors hold 93.2% of the float. Insiders own 40.81%. WHITE MOUNTAINS INSURANCE GROUP LTD holds 17.86 million shares, Yi Steven has 2.88 million shares and Nonko Eugene has 1.05 million shares. Over the past six months, insider transactions show net selling. They sold 258.76 thousand shares across 38 transactions.

MediaAlpha, Inc. (NYSE:MAX) closed at $12.88 USD, gaining $0.08 (0.63%) from the previous close of $12.80. The stock is currently mid-range between its 52-week high and low $7.33 and $13.92. With a market capitalization of about $845.12 million, MediaAlpha, Inc. is classified as a small-cap and shows market-like volatility (beta ~1.21). Key stats such as the average daily volume over the past year has been around 535.25 thousand shares, volume is running light vs its 52-week average. Headquartered in Los Angeles, CA, MediaAlpha, Inc. operates in the Communication Services sector and the Internet Content & Information industry. Led by CEO Steven Yi, the company employs approximately 144 people and listed since October 28, 2020. MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.

MediaAlpha, Inc. (NYSE:MAX) shares are up 14.08% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows MediaAlpha, Inc. trading at a premium to the broader market with a P/E of -638.75. Analyst sentiment is bullish, with the majority of ratings in Buy territory and a mean price target of $22.37, suggesting 73.68% upside. Our AI forecast model points to short-term strength (2.72% over two weeks), a medium-term rise (142.47% over three months), and a longer-term gain (137.11% over one year), with expected trading ranges indicating moderate volatility.

Our AI price prediction model suggests that MediaAlpha, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected increase of 2.72%, with price expected at $13.23 by January 02, 2026, within a range of $12.68 to $13.81 3-Month Outlook: Projected rise of 142.47%, reaching $31.23 by March 19, 2026, with a range of $30.23 to $33.03. 1-Year Outlook: Projected gain of 137.11%, with price at $30.54 by December 18, 2026, within a range of $31.84 to $36.17.

MediaAlpha, Inc. generated EPS of -$0.02 over the past year. Five-year average earnings growth is -10.21%. Wall Street analysts project EPS growth of 57.59% annually over the next five years. The latest quarter delivered EPS of $0.26. The next quarter is forecast at $0.24. Next year's EPS is expected at $25.61. Analyst sentiment is bullish. Analyst rating data shows there are 8 Strong Buy ratings, 4 Buy ratings, 1 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $26.00 to $12.00. The high target offers 101.86% upside. The low target suggests -6.83% downside. The mean target is $17.85. This offers 38.59% upside. MediaAlpha, Inc. earnings surprise history is a mixed track record. The quarter that ended October 29, 2025, missed forecasts by 23.81%. The prior quarter beat by 6.25%. Over the last six quarters, Apple has recorded several small beats. These include 250.0% in July 31, 2024.

MediaAlpha, Inc. trades at a P/E ratio of -638.75, slightly below the S&P 500 average, with a price-to-sales ratio of 0.75 and a price-to-book ratio of -24.54 indicating negative book value, which may reflect financial stress. The P/FCF stands at 9.7, also above market averages.