MAX Company Profile and Key Details

Short-term trend indicators are mixed aligned (SMA20 -15.43%, SMA50 -24.72%, SMA200 -20.01%). The stock’s 14-day RSI is 25.23 (weak momentum), while the ATR of 0.55 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -35.7% below its high and over 22.1% above its low. Average 10-day trading volume of 985.41 thousand shares is significantly above the 3-month average of 524.78 thousand, indicating heightened recent market interest.

MediaAlpha, Inc. generated EPS of -$0.02 over the past year. Five-year average earnings growth is -10.21%. Wall Street analysts project EPS growth of 57.59% annually over the next five years. The latest quarter delivered EPS of $0.26. The next quarter is forecast at $0.24. Next year's EPS is expected at $25.61. Analyst sentiment is bullish. Analyst rating data shows there are 7 Strong Buy ratings, 3 Buy ratings, 1 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $26.00 to $12.00. The high target offers 190.5% upside. The low target suggests 34.08% downside. The mean target is $17.64. This offers 97.09% upside. MediaAlpha, Inc. earnings surprise history is a mixed track record. The quarter that ended October 29, 2025, missed forecasts by 23.81%. The prior quarter beat by 6.25%. Over the last six quarters, Apple has recorded several small beats. These include 250.0% in July 31, 2024.

MediaAlpha, Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $24.58. This means the shares are trading below this model’s fair value.

MediaAlpha, Inc. has 46.23 million shares outstanding. The public float is 21.01 million shares, elevated short interest at 5.84% of float. This equals 1.98 million shares. The short ratio is 3.95 days. Institutional investors hold 93.2% of the float. Insiders own 40.81%. WHITE MOUNTAINS INSURANCE GROUP LTD holds 17.86 million shares, Yi Steven has 2.72 million shares and Nonko Eugene has 938.85 thousand shares. Over the past six months, insider transactions show net selling. They sold 541.84 thousand shares across 81 transactions.

MediaAlpha, Inc. trades at a P/E ratio of -443.83, slightly below the S&P 500 average, with a price-to-sales ratio of 0.52 and a price-to-book ratio of -17.05 indicating negative book value, which may reflect financial stress. The P/FCF stands at 6.74, also above market averages.

MediaAlpha, Inc. (NYSE:MAX) closed at $8.95 USD, gaining $0.52 (6.17%) from the previous close of $8.43. The stock is currently mid-range between its 52-week high and low $7.33 and $13.92. With a market capitalization of about $587.25 million, MediaAlpha, Inc. is classified as a small-cap and shows higher-than-market volatility (beta ~1.30). Key stats such as the average daily volume over the past year has been around 521.38 thousand shares, trading with heavier-than-usual volume. Headquartered in Los Angeles, CA, MediaAlpha, Inc. operates in the Communication Services sector and the Internet Content & Information industry. Led by CEO Steven Yi, the company employs approximately 144 people and listed since October 28, 2020. MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.

Our AI price prediction model suggests that MediaAlpha, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -21.79%, with price expected at $7.00 by February 20, 2026, within a range of $6.68 to $7.31 3-Month Outlook: Projected fall of -26.48%, reaching $6.58 by May 06, 2026, with a range of $5.72 to $7.22. 1-Year Outlook: Projected gain of 142.23%, with price at $21.68 by February 05, 2027, within a range of $15.43 to $30.25.

MediaAlpha, Inc. (NYSE:MAX) shares are down -13.2% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows MediaAlpha, Inc. trading at a premium to the broader market with a P/E of -443.83. Analyst sentiment is bullish, with the majority of ratings in Buy territory and a mean price target of $22.37, suggesting 149.94% upside. Our AI forecast model points to short-term weakness (-21.79% over two weeks), a medium-term fall (-26.48% over three months), and a longer-term gain (142.23% over one year), with expected trading ranges indicating moderate volatility.