MAX Company Profile and Key Details

MediaAlpha, Inc. (NYSE:MAX) closed at $13.43 USD, gaining $0.63 (4.92%) from the previous close of $12.80. The stock is currently within 5% of its 52-week high $7.09 and $13.92. With a market capitalization of about $726.06 million, MediaAlpha, Inc. is classified as a small-cap and shows market-like volatility (beta ~1.08). Key stats such as the average daily volume over the past year has been around 630.19 thousand shares, in line with its 52-week average. Headquartered in Los Angeles, CA, MediaAlpha, Inc. operates in the Communication Services sector and the Internet Content & Information industry. Led by CEO Steven Yi, the company employs approximately 144 people and listed since October 28, 2020. MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector.

Short-term trend indicators are bullishly aligned (SMA20 15.06%, SMA50 -6.69%, SMA200 -10.96%). The stock’s 14-day RSI is 57.8 (neutral), while the ATR of 0.59 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -28.88% below its high and over 39.63% above its low. Average 10-day trading volume of 1.09 million shares is significantly above the 3-month average of 612.29 thousand, indicating heightened recent market interest.

MediaAlpha, Inc. trades at a P/E ratio of 19.19, slightly below the S&P 500 average, with a price-to-sales ratio of 0.63 and a price-to-book ratio of 391.24 reflecting a rich premium to book value. The P/FCF stands at 18.14, also above market averages. Compared to sector medians, MediaAlpha, Inc. P/S is trading at a discount to the sector, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.

MediaAlpha, Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $29.53. This means the shares are trading below this model’s fair value.

Wall Street analysts project EPS growth of 58.47% annually over the next five years. The latest quarter delivered EPS of $0.21. The next quarter is forecast at $0.26. Next year's EPS is expected at $25.61. Analyst sentiment is bullish. Analyst rating data shows there are 8 Strong Buy ratings, 1 Buy ratings, 3 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $19.00 to $11.00. The high target offers 41.47% upside. The low target suggests -18.09% downside. The mean target is $15.21. This offers 13.25% upside. MediaAlpha, Inc. earnings surprise history is a mixed track record. The quarter that ended April 29, 2026, missed forecasts by -16.0%. The prior quarter beat by 100.0%. Over the last six quarters, Apple has recorded several small beats. These include -66.67% in February 24, 2025.