MAX Company Profile and Key Details

Short-term trend indicators are bullishly aligned (SMA20 15.06%, SMA50 -6.69%, SMA200 -10.96%). The stock’s 14-day RSI is 57.8 (neutral), while the ATR of 0.59 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -28.88% below its high and over 39.63% above its low. Average 10-day trading volume of 545.89 thousand shares is below the 3-month average of 718.85 thousand, indicating normal recent market interest.

MediaAlpha, Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $26.18. This means the shares are trading below this model’s fair value.

Wall Street analysts project EPS growth of 58.47% annually over the next five years. The latest quarter delivered EPS of $0.21. The next quarter is forecast at $0.26. Next year's EPS is expected at $25.61. Analyst sentiment is bullish. Analyst rating data shows there are 8 Strong Buy ratings, 1 Buy ratings, 2 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $19.00 to $12.00. The high target offers 127.27% upside. The low target suggests 43.54% downside. The mean target is $15.59. This offers 86.48% upside. MediaAlpha, Inc. earnings surprise history is a mixed track record. The quarter that ended April 29, 2026, missed forecasts by -16.0%. The prior quarter beat by 100.0%. Over the last six quarters, Apple has recorded several small beats. These include -66.67% in February 24, 2025.

MediaAlpha, Inc. has 46.23 million shares outstanding. The public float is 21.01 million shares, elevated short interest at 5.84% of float. This equals 1.98 million shares. The short ratio is 3.95 days. Institutional investors hold 93.2% of the float. Insiders own 40.81%. WHITE MOUNTAINS INSURANCE GROUP LTD holds 17.86 million shares, Yi Steven has 2.88 million shares and Nonko Eugene has 959.78 thousand shares. Over the past six months, insider transactions show net selling. They sold 1.04 million shares across 136 transactions.

MediaAlpha, Inc. (NYSE:MAX) closed at $8.36 USD, gaining $0.12 (1.46%) from the previous close of $8.24. The stock is currently mid-range between its 52-week high and low $7.09 and $13.92. With a market capitalization of about $451.96 million, MediaAlpha, Inc. is classified as a small-cap and shows market-like volatility (beta ~1.16). Key stats such as the average daily volume over the past year has been around 739.67 thousand shares, volume is running light vs its 52-week average. Headquartered in Los Angeles, CA, MediaAlpha, Inc. operates in the Communication Services sector and the Internet Content & Information industry. Led by CEO Steven Yi, the company employs approximately 144 people and listed since October 28, 2020. MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.

MediaAlpha, Inc. trades at a P/E ratio of 11.82, slightly below the S&P 500 average, with a price-to-sales ratio of 0.39 and a price-to-book ratio of 240.63 reflecting a rich premium to book value. The P/FCF stands at 11.16, also above market averages. Compared to sector medians, MediaAlpha, Inc. P/S is trading at a discount to the sector, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.

Our AI price prediction model suggests that MediaAlpha, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -11.12%, with price expected at $7.43 by June 02, 2026, within a range of $7.05 to $7.83 3-Month Outlook: Projected rise of 178.59%, reaching $23.29 by August 17, 2026, with a range of $21.70 to $25.91. 1-Year Outlook: Projected loss of -38.88%, with price at $5.11 by May 19, 2027, within a range of $0.00 to $5.45.

MediaAlpha, Inc. (NYSE:MAX) shares are down -13.2% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows MediaAlpha, Inc. trading at a premium to the broader market with a P/E of 11.82. Analyst sentiment is bullish, with the majority of ratings in Overweight territory and a mean price target of $21.35, suggesting 155.38% upside. Our AI forecast model points to short-term weakness (-11.12% over two weeks), a medium-term rise (178.59% over three months), and a longer-term loss (-38.88% over one year), with expected trading ranges indicating moderate volatility.