MAX Company Profile and Key Details

Short-term trend indicators are bullishly aligned (SMA20 15.06%, SMA50 -6.69%, SMA200 -10.96%). The stock’s 14-day RSI is 57.8 (neutral), while the ATR of 0.59 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -28.88% below its high and over 39.63% above its low. Average 10-day trading volume of 478.89 thousand shares is below the 3-month average of 812.57 thousand, indicating normal recent market interest.

Wall Street analysts project EPS growth of 58.47% annually over the next five years. The latest quarter delivered EPS of $0.65. The next quarter is forecast at $0.26. Next year's EPS is expected at $25.61. Analyst sentiment is bullish. Analyst rating data shows there are 10 Strong Buy ratings, 2 Buy ratings, 4 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $19.00 to $11.00. The high target offers 44.27% upside. The low target suggests -16.48% downside. The mean target is $15.34. This offers 16.48% upside. MediaAlpha, Inc. earnings surprise history is a mixed track record. The quarter that ended July 29, 2026, missed forecasts by 209.52%. The prior quarter beat by -16.0%. Over the last six quarters, Apple has recorded several small beats. These include -11.76% in April 30, 2025.

MediaAlpha, Inc. has 46.23 million shares outstanding. The public float is 21.01 million shares, elevated short interest at 5.84% of float. This equals 1.98 million shares. The short ratio is 3.95 days. Institutional investors hold 100.04% of the float. Insiders own 42.54%. WHITE MOUNTAINS INSURANCE GROUP LTD holds 17.86 million shares, Yi Steven has 2.39 million shares and Nonko Eugene has 832.55 thousand shares. Over the past six months, insider transactions show net selling. They sold 1.20 million shares across 102 transactions.

MediaAlpha, Inc. (NYSE:MAX) closed at $13.17 USD, losing -$0.32 (-2.37%) from the previous close of $13.49. The stock is currently mid-range between its 52-week high and low $7.09 and $14.70. With a market capitalization of about $697.69 million, MediaAlpha, Inc. is classified as a small-cap and shows market-like volatility (beta ~1.17). Key stats such as the average daily volume over the past year has been around 818.13 thousand shares, in line with its 52-week average. Headquartered in Los Angeles, CA, MediaAlpha, Inc. operates in the Communication Services sector and the Internet Content & Information industry. Led by CEO Steven Yi, the company employs approximately 147 people and listed since October 28, 2020. MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector.

MediaAlpha, Inc. last paid a dividend of 5.7 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $27.50. This means the shares are trading below this model’s fair value.

MediaAlpha, Inc. trades at a P/E ratio of 7.49, slightly below the S&P 500 average, with a price-to-sales ratio of 0.57 and a price-to-book ratio of 25.26 reflecting a rich premium to book value. The P/FCF stands at 12.33, also above market averages. Compared to sector medians, MediaAlpha, Inc. P/S is trading at a discount to the sector, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.

Our AI price prediction model suggests that MediaAlpha, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -2.89%, with price expected at $12.79 by September 02, 2026, within a range of $12.23 to $13.32 3-Month Outlook: Projected fall of -3.8%, reaching $12.67 by November 17, 2026, with a range of $11.18 to $13.84. 1-Year Outlook: Projected gain of 116.93%, with price at $28.57 by August 19, 2027, within a range of $8.72 to $48.23.

MediaAlpha, Inc. (NYSE:MAX) shares are down -13.2% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows MediaAlpha, Inc. trading at a premium to the broader market with a P/E of 7.49. Analyst sentiment is bullish, with the majority of ratings in Outperform territory and a mean price target of $20.64, suggesting 56.72% upside. Our AI forecast model points to short-term weakness (-2.89% over two weeks), a medium-term fall (-3.8% over three months), and a longer-term gain (116.93% over one year), with expected trading ranges indicating moderate volatility.