BZUN Company Profile and Key Details

Short-term trend indicators are bullishly aligned (SMA20 -3.3%, SMA50 -6.03%, SMA200 -15.84%). The stock’s 14-day RSI is 40.59 (neutral), while the ATR of 0.13 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -47.13% below its high and over 21.7% above its low. Average 10-day trading volume of 270.93 thousand shares is in line with the 3-month average of 251.38 thousand, indicating normal recent market interest.

Baozun Inc. has 53.41 million shares outstanding. The public float is 128.84 million shares, elevated short interest at 1.94% of float. This equals 841.07 thousand shares. The short ratio is 3.21 days. Institutional investors hold 19.38% of the float. Insiders own 0.0%.

The latest quarter delivered EPS of -$0.14. The next quarter is forecast at $nan. Next year's EPS is expected at $130.47. Baozun Inc. earnings surprise history is frequent misses against expectations. The quarter that ended May 21, 2025, missed forecasts by -90.14%. The prior quarter beat by -79.25%. Over the last six quarters, Apple has recorded several small beats. These include -93.75% in March 21, 2024.

Baozun Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $3.36. This means the shares are trading below this model’s fair value.

Baozun Inc. (NASDAQ:BZUN) closed at $2.48 USD, gaining $0.35 (16.43%) from the previous close of $2.13. The stock is currently mid-range between its 52-week high and low $2.11 and $4.88. With a market capitalization of about $143.48 million, Baozun Inc. is classified as a micro-cap and shows lower-than-market volatility (beta ~0.40). Key stats such as the average daily volume over the past year has been around 272.87 thousand shares, trading with heavier-than-usual volume. Headquartered in Shanghai, None, Baozun Inc. operates in the Consumer Cyclical sector and the Specialty Retail industry. Led by CEO Wenbin Qiu, the company employs approximately 7,650 people and listed since May 20, 2015. Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China.

Baozun Inc. trades at a P/E ratio of -4.87, slightly below the S&P 500 average, with a price-to-sales ratio of 0.1 and a price-to-book ratio of 0.27 suggesting the stock is closer to book value. The P/FCF stands at 0.0, also below market averages.

Our AI price prediction model suggests that Baozun Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -9.86%, with price expected at $1.92 by April 07, 2026, within a range of $1.85 to $2.00 3-Month Outlook: Projected fall of -39.44%, reaching $1.29 by June 22, 2026, with a range of $0.89 to $1.46. 1-Year Outlook: Projected gain of 324.88%, with price at $9.05 by March 24, 2027, within a range of $2.67 to $12.86.

Baozun Inc. (NASDAQ:BZUN) shares are flat 4.14% year-to-date currently trading near 52-week highs band. Short-term momentum has been negative over the last quarter, despite recent volatility. Valuation shows Baozun Inc. trading at a premium to the broader market with a P/E of -4.87. Analyst sentiment is bullish, with the majority of ratings in Buy territory and a mean price target of $15.31, suggesting 618.78% upside. Our AI forecast model points to short-term weakness (-9.86% over two weeks), a medium-term fall (-39.44% over three months), and a longer-term gain (324.88% over one year), with expected trading ranges indicating moderate volatility.