BBW Company Profile and Key Details

Short-term trend indicators are bearishly aligned (SMA20 -14.84%, SMA50 -7.57%, SMA200 -0.18%). The stock’s 14-day RSI is 31.23 (weak momentum), while the ATR of 2.72 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -28.33% below its high and over 67.0% above its low. Average 10-day trading volume of 248.55 thousand shares is below the 3-month average of 385.95 thousand, indicating normal recent market interest.

Build-A-Bear Workshop, Inc. last paid a dividend of 0.88 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $61.64. This means the shares are trading below this model’s fair value.

Build-A-Bear Workshop, Inc. has 13.13 million shares outstanding. The public float is 12.15 million shares, elevated short interest at 16.58% of float. This equals 2.05 million shares. The short ratio is 4.29 days. Institutional investors hold 113.99% of the float. Insiders own 5.61%. CANNELL CAPITAL LLC holds 1.44 million shares, Kanen David has 801.99 thousand shares and John Sharon Price has 248.66 thousand shares. Over the past six months, insider transactions show net selling. They sold 22.61 thousand shares across 8 transactions.

Build-A-Bear Workshop, Inc. (NYSE:BBW) closed at $54.36 USD, losing -$4.97 (-8.38%) from the previous close of $59.33. The stock is currently mid-range between its 52-week high and low $32.55 and $75.85. With a market capitalization of about $713.54 million, Build-A-Bear Workshop, Inc. is classified as a small-cap and shows market-like volatility (beta ~1.00). Key stats such as the average daily volume over the past year has been around 395.34 thousand shares, in line with its 52-week average. Headquartered in Saint Louis, MO, Build-A-Bear Workshop, Inc. operates in the Consumer Cyclical sector and the Specialty Retail industry. Led by CEO Sharon Price John, the company employs approximately 1,000 people and listed since October 28, 2004. Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products.

Build-A-Bear Workshop, Inc. generated EPS of $4.35 over the past year. Five-year average earnings growth is 192.69%. Wall Street analysts project EPS growth of 6.96% annually over the next five years. The latest quarter delivered EPS of $0.62. The next quarter is forecast at $1.26. Next year's EPS is expected at $7.20. Analyst sentiment is bullish. Analyst rating data shows there are 2 Strong Buy ratings, 22 Buy ratings, 0 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $85.00 to $50.00. The high target offers 56.36% upside. The low target suggests -8.02% downside. The mean target is $67.88. This offers 24.87% upside. Build-A-Bear Workshop, Inc. earnings surprise history is a consistent trend of beating forecasts. The quarter that ended December 04, 2025, missed forecasts by 13.09%. The prior quarter beat by 40.3%. Over the last six quarters, Apple has recorded several small beats. These include -1.38% in August 29, 2024.

Our AI price prediction model suggests that Build-A-Bear Workshop, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -10.14%, with price expected at $48.85 by February 19, 2026, within a range of $46.60 to $51.13 3-Month Outlook: Projected rise of 26.8%, reaching $68.93 by May 05, 2026, with a range of $65.42 to $72.73. 1-Year Outlook: Projected gain of 25.52%, with price at $68.23 by February 05, 2027, within a range of $65.52 to $70.78.

Build-A-Bear Workshop, Inc. (NYSE:BBW) shares are flat 6.09% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows Build-A-Bear Workshop, Inc. trading at a premium to the broader market with a P/E of 12.33. Analyst sentiment is bullish, with the majority of ratings in Buy territory and a mean price target of $48.61, suggesting -10.58% downside. Our AI forecast model points to short-term weakness (-10.14% over two weeks), a medium-term rise (26.8% over three months), and a longer-term gain (25.52% over one year), with expected trading ranges indicating moderate volatility.

Build-A-Bear Workshop, Inc. trades at a P/E ratio of 12.33, slightly below the S&P 500 average, with a price-to-sales ratio of 1.36 and a price-to-book ratio of 4.71 trading at moderately above to book value. The P/FCF stands at 15.3, also above market averages.