RLX Company Profile and Key Details

RLX Technology Inc. (NYSE:RLX) closed at $1.74 USD, gaining $0.06 (3.27%) from the previous close of $1.68. The stock is currently within 5% of its 52-week low $1.67 and $2.68. With a market capitalization of about $2.12 billion, RLX Technology Inc. is classified as a mid-cap and shows market-like volatility (beta ~1.15). Key stats such as the average daily volume over the past year has been around 3.30 million shares, volume is running light vs its 52-week average. Headquartered in Shenzhen, GD, RLX Technology Inc. operates in the Consumer Defensive sector and the Tobacco industry. Led by CEO Wang Ying, the company employs approximately 897 people and listed since January 22, 2021. RLX Technology Inc., along with its affiliated entities, operates within the People's Republic of China, focusing on the entire lifecycle of electronic vapor products, from conceptualization and development to manufacturing, distribution, and direct sales.

RLX has shown mixed momentum, gaining 1.34% over the past week and -5.42% over the past quarter, though year-to-date performance is down -2.58%. Short-term trend indicators are bearishly aligned (SMA20 1.54%, SMA50 2.99%, SMA200 3.19%). The stock’s 14-day RSI is 56.02 (neutral), while the ATR of 0.07 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -15.49% below its high and over 44.58% above its low. Average 10-day trading volume of 8.92 million shares is significantly above the 3-month average of 3.20 million, indicating heightened recent market interest.

RLX Technology Inc. last paid a dividend of 0.11 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $4.51. This means the shares are trading below this model’s fair value.

RLX Technology Inc. has 909.73 million shares outstanding. The public float is 451.98 million shares, elevated short interest at 2.97% of float. This equals 12.53 million shares. The short ratio is 4.76 days. Institutional investors hold 263.77% of the float. Insiders own 88.7%.

RLX Technology Inc. generated EPS of $0.08 over the past year. Five-year average earnings growth is 69.85%. Wall Street analysts project EPS growth of 34.87% annually over the next five years. The latest quarter delivered EPS of $0.03. The next quarter is forecast at $0.03. Next year's EPS is expected at $86.21. Analyst sentiment is neutral. Analyst rating data shows there are 0 Strong Buy ratings, 0 Buy ratings, 1 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $2.50 to $2.50. The high target offers 46.2% upside. The low target suggests 46.2% downside. The mean target is $2.50. This offers 46.2% upside. RLX Technology Inc. earnings surprise history is frequent misses against expectations. The quarter that ended August 14, 2026, missed forecasts by -67.44%. The prior quarter beat by 0.94%. Over the last six quarters, Apple has recorded several small beats. These include -88.24% in May 16, 2025.

RLX Technology Inc. trades at a P/E ratio of 14.31, slightly below the S&P 500 average, with a price-to-sales ratio of 3.13 and a price-to-book ratio of 0.9 suggesting the stock is closer to book value. The P/FCF stands at 33.57, also above market averages.

RLX Technology Inc. (NYSE:RLX) shares are flat -2.58% year-to-date currently trading near 52-week highs band. Short-term momentum has been negative over the last quarter, despite recent volatility. Valuation shows RLX Technology Inc. trading at a premium to the broader market with a P/E of 14.31. Analyst sentiment is mixed, with the majority of ratings in Neutral territory and a mean price target of $9.54, suggesting 467.86% upside. Our AI forecast model points to short-term weakness (-2.38% over two weeks), a medium-term fall (-27.38% over three months), and a longer-term gain (300.0% over one year), with expected trading ranges indicating moderate volatility.

Our AI price prediction model suggests that RLX Technology Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -2.38%, with price expected at $1.64 by October 02, 2026, within a range of $1.59 to $1.69 3-Month Outlook: Projected fall of -27.38%, reaching $1.22 by December 17, 2026, with a range of $1.14 to $1.29. 1-Year Outlook: Projected gain of 300.0%, with price at $6.72 by September 17, 2027, within a range of $0.00 to $9.91.