NATR Company Profile and Key Details

NATR has shown sold momentum, gaining 7.17% over the past week and 68.65% over the past quarter, though year-to-date performance is up 10.82%. Short-term trend indicators are bearishly aligned (SMA20 4.27%, SMA50 14.04%, SMA200 51.36%). The stock’s 14-day RSI is 70.13 (overbought), while the ATR of 0.92 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -0.72% below its high and over 149.77% above its low. Average 10-day trading volume of 71.99 thousand shares is below the 3-month average of 113.87 thousand, indicating normal recent market interest.

Nature's Sunshine Products, Inc. has 17.50 million shares outstanding. The public float is 12.20 million shares, elevated short interest at 2.05% of float. This equals 228.56 thousand shares. The short ratio is 1.6 days. Institutional investors hold 84.94% of the float. Insiders own 20.58%. LANDES JOSHUA holds 1.70 million shares, PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. has 1.50 million shares and WYNNEFIELD PARTNERS SMALL CAP VALUE LP has 774.55 thousand shares. Over the past six months, insider transactions show net selling. They sold 58.28 thousand shares across 7 transactions.

Nature's Sunshine Products, Inc. generated EPS of $0.81 over the past year. Five-year average earnings growth is 3.23%. Wall Street analysts project EPS growth of 37.85% annually over the next five years. The latest quarter delivered EPS of $0.30. The next quarter is forecast at $0.19. Next year's EPS is expected at $12.31. Analyst sentiment is bullish. Analyst rating data shows there are 0 Strong Buy ratings, 6 Buy ratings, 0 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $33.00 to $19.00. The high target offers 26.78% upside. The low target suggests -27.01% downside. The mean target is $26.50. This offers 1.81% upside. Nature's Sunshine Products, Inc. earnings surprise history is a consistent trend of beating forecasts. The quarter that ended March 10, 2026, missed forecasts by 62.16%. The prior quarter beat by 125.0%. Over the last six quarters, Apple has recorded several small beats. These include 92.86% in November 07, 2024.

Nature's Sunshine Products, Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $38.81. This means the shares are trading below this model’s fair value.

Nature's Sunshine Products, Inc. (NASDAQ:NATR) closed at $26.03 USD, losing -$0.63 (-2.36%) from the previous close of $26.66. The stock is currently mid-range between its 52-week high and low $12.24 and $28.14. With a market capitalization of about $455.72 million, Nature's Sunshine Products, Inc. is classified as a small-cap and shows market-like volatility (beta ~0.95). Key stats such as the average daily volume over the past year has been around 110.81 thousand shares, in line with its 52-week average. Headquartered in Lehi, UT, Nature's Sunshine Products, Inc. operates in the Consumer Defensive sector and the Packaged Foods industry. Led by CEO Kenneth G. Romanzi, the company employs approximately 819 people and listed since June 25, 2009. Nature's Sunshine Products, Inc., a natural health and wellness company, primarily manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally.

Nature's Sunshine Products, Inc. trades at a P/E ratio of 23.35, slightly below the S&P 500 average, with a price-to-sales ratio of 0.95 and a price-to-book ratio of 2.82 suggesting the stock is closer to book value. The P/FCF stands at 15.81, also above market averages.

Nature's Sunshine Products, Inc. (NASDAQ:NATR) shares are up 10.82% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows Nature's Sunshine Products, Inc. trading at a premium to the broader market with a P/E of 23.35. Analyst sentiment is bullish, with the majority of ratings in Buy territory and a mean price target of $21.33, suggesting -18.06% downside. Our AI forecast model points to short-term strength (2.8% over two weeks), a medium-term rise (40.65% over three months), and a longer-term gain (9.68% over one year), with expected trading ranges indicating moderate volatility.

Our AI price prediction model suggests that Nature's Sunshine Products, Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected increase of 2.8%, with price expected at $26.76 by May 18, 2026, within a range of $25.93 to $27.47 3-Month Outlook: Projected rise of 40.65%, reaching $36.61 by July 31, 2026, with a range of $36.25 to $37.14. 1-Year Outlook: Projected gain of 9.68%, with price at $28.55 by May 04, 2027, within a range of $27.53 to $29.97.