LAMR Company Profile and Key Details

Lamar Advertising Company (NASDAQ:LAMR) closed at $151.55 USD, gaining $0.05 (0.03%) from the previous close of $151.50. The stock is currently mid-range between its 52-week high and low $114.45 and $166.33. With a market capitalization of about $15.38 billion, Lamar Advertising Company is classified as a large-cap and shows market-like volatility (beta ~1.21). Key stats such as the average daily volume over the past year has been around 630.76 thousand shares, volume is running light vs its 52-week average. Headquartered in Baton Rouge, LA, Lamar Advertising Company operates in the Real Estate sector and the REIT - Specialty industry. Led by CEO Sean E. Reilly, the company employs approximately 3,500 people and listed since August 02, 1996. Established in 1902, Lamar Advertising (Nasdaq: LAMR) operates as a major force in the North American outdoor advertising landscape, boasting a portfolio of over 352,000 displays across the United States and Canada.

Lamar Advertising Company last paid a dividend of 6.55 per share, this equals a trailing yield of roughly 4.82%. Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around $69.95. This means the shares are trading above this model’s fair value.

Short-term trend indicators are bearishly aligned (SMA20 2.95%, SMA50 4.66%, SMA200 8.82%). The stock’s 14-day RSI is 61.53 (firm momentum), while the ATR of 3.23 points to higher daily volatility. The stock remains sitting in the mid-range of its 52-week band, trading -0.72% below its high and over 36.19% above its low. Average 10-day trading volume of 441.34 thousand shares is below the 3-month average of 616.57 thousand, indicating normal recent market interest.

Lamar Advertising Company generated EPS of $5.77 over the past year. Five-year average earnings growth is 19.11%. Wall Street analysts project EPS growth of 7.01% annually over the next five years. The latest quarter delivered EPS of $1.58. The next quarter is forecast at $0.82. Next year's EPS is expected at $10.17. Analyst sentiment is neutral. Analyst rating data shows there are 0 Strong Buy ratings, 2 Buy ratings, 5 Hold ratings, 0 Sell rating and 0 Strong Sell ratings. Price targets range from $170.00 to $128.00. The high target offers 12.17% upside. The low target suggests -15.54% downside. The mean target is $148.86. This offers -1.77% upside. Lamar Advertising Company earnings surprise history is a consistent trend of beating forecasts. The quarter that ended August 06, 2026, missed forecasts by 0.0%. The prior quarter beat by 21.36%. Over the last six quarters, Apple has recorded several small beats. These include 3.9% in May 08, 2025.

Lamar Advertising Company has 86.80 million shares outstanding. The public float is 84.86 million shares, elevated short interest at 10.22% of float. This equals 4.99 million shares. The short ratio is 12.25 days. Institutional investors hold 102.48% of the float. Insiders own 0.81%. WEINBERG ELI J holds 8.32 million shares, SPO ADVISORY CORP has 7.84 million shares and REILLY KEVIN P JR has 198.25 thousand shares. Over the past six months, insider transactions show net selling. They sold 17.23 thousand shares across 3 transactions.

Lamar Advertising Company trades at a P/E ratio of 27.68, slightly below the S&P 500 average, with a price-to-sales ratio of 6.63 and a price-to-book ratio of 15.49 reflecting a rich premium to book value. The P/FCF stands at 20.44, also above market averages. Compared to sector medians, Lamar Advertising Company P/S is trading rich, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.

Lamar Advertising Company (NASDAQ:LAMR) shares are flat 3.12% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows Lamar Advertising Company trading at a premium to the broader market with a P/E of 27.68. Analyst sentiment is mixed, with the majority of ratings in Neutral territory and a mean price target of $110.53, suggesting -27.07% downside. Our AI forecast model points to short-term weakness (-2.16% over two weeks), a medium-term fall (-33.92% over three months), and a longer-term gain (15.0% over one year), with expected trading ranges indicating moderate volatility.

Our AI price prediction model suggests that Lamar Advertising Company stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected decline of -2.16%, with price expected at $148.27 by September 17, 2026, within a range of $145.99 to $150.51 3-Month Outlook: Projected fall of -33.92%, reaching $100.15 by December 01, 2026, with a range of $97.17 to $102.97. 1-Year Outlook: Projected gain of 15.0%, with price at $174.28 by September 03, 2027, within a range of $171.35 to $178.20.