BTTR Company Profile and Key Details

Q: Who are the executives of BTTR?

Mr. Kent CunninghamChief Executive OfficerMr. Donald YoungChief Sales OfficerMr. Robert SauermannChief Operating OfficerMs. Carolina MartinezChief Financial Officer, Sec. & TreasurerMr. Ryan WilsonVice President of MarketingMs. Jennifer CondonExecutive Vice President of Digital SalesMs. Sharla A. CookChief Financial Officer, Sec. & TreasurerMr. Lionel Findlay ConacherInterim Chief Executive Officer & Director

AMEX : BTTR

Better Choice

$2.12

0.17+8.72%

Open: 4:00 PM

Not Actively Trading

65.17

BESG ScoreESG Rating

Profile Key Stats Analyst Ratings Ownership Ratios Financials Dividend & splits Sentiment Forecast

Price Chart

Stock Price Today

Better Choice Company Inc. (BTTR) stock surged +8.72%, trading at $2.12 on AMEX, up from the previous close of $1.95. The stock opened at $1.97, fluctuating between $1.97 and $2.12 in the recent session.

Stock Snapshot

1.95

Prev. Close

5.13M

Market Cap

1.97

Day Low

-21.2

P/E Ratio

-0.1

EPS (TTM)

0.11

Cash Flow per Share

1.97

Open

2.42M

Number of Shares

2.12

Day High

80.82%

Free Float in %

4.08

Book Value

55.41K

Volume

Relevant Articles

SEC Fillings

Current Report (8-k)

Filing Date	Accepted Date

Annual Report (10-k)

Filing Date	Accepted Date

Stock Price History Chart

Date	Open	High	Low	Close	Volume
Apr 29, 2025	1.46	1.57	1.46	1.57	73.78K
Apr 28, 2025	1.50	1.55	1.44	1.44	109.12K
Apr 25, 2025	1.56	1.57	1.37	1.50	209.84K
Apr 23, 2025	1.57	1.59	1.50	1.55	93.45K
Apr 22, 2025	1.48	1.60	1.48	1.55	95.93K
Apr 21, 2025	1.07	1.15	1.03	1.10	263.39K
Apr 17, 2025	1.03	1.12	1.01	1.11	575.31K
Apr 16, 2025	1.00	1.05	0.95	1.03	401.51K
Apr 15, 2025	0.96	1.07	0.96	1.05	129.4K
Apr 14, 2025	0.95	0.99	0.92	0.94	77.61K
Apr 11, 2025	0.96	0.97	0.87	0.94	206.67K
Apr 10, 2025	0.94	0.96	0.86	0.93	106.49K
Apr 09, 2025	0.91	0.96	0.87	0.91	77.32K
Apr 08, 2025	0.93	0.98	0.83	0.84	74.53K
Apr 07, 2025	1.00	1.04	0.83	0.91	151.96K
Apr 04, 2025	0.89	1.04	0.89	1.04	246.87K
Apr 03, 2025	0.94	0.96	0.86	0.93	84.48K
Apr 02, 2025	0.90	0.99	0.90	0.93	62.78K
Apr 01, 2025	0.96	0.96	0.89	0.93	94.13K
Mar 31, 2025	0.94	1.03	0.88	0.94	181.28K

Contact Details

Tampa, FL 33626

United States

https://www.betterchoicecompany.com 212 896 1254

About Company

Better Choice Company Inc. operates as an animal health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, chews, and grooming products. The company provides its products for dogs, cats, and pet parents under the Halo and TruDog brand names. Better Choice Company Inc. primarily sells its products through its online portals, as well as through online retailers and pet specialty stores. It has operations in the United States, Canada, China, and Asia. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 11, 2019. Better Choice Company Inc. was founded in 1986 and is based in Tampa, Florida.

Stock Peers

LSF

0.2+6.04%

Laird Superfood, Inc.$3.51 PLAG

0.03+1.90%

Planet Green Holdings Corp.$1.61 DDC

0.02+1.40%

DDC Enterprise Limited$1.45 HCWC

0.0468+16.36%

Healthy Choice Wellness Corp.$0.33

Company Overview

Better Choice Company Inc. (AMEX:BTTR) closed at $2.12 USD, gaining $0.17 (8.72%) from the previous close of $1.95. The stock is currently mid-range between its 52-week high and low $1.45 and $7.15. With a market capitalization of about $5.13 million, Better Choice Company Inc. is classified as a micro-cap and shows lower-than-market volatility (beta ~0.74). Key stats such as the average daily volume over the past year has been around 150.56 thousand shares, volume is running light vs its 52-week average. Headquartered in Tampa, FL, Better Choice Company Inc. operates in the Consumer Defensive sector and the Packaged Foods industry. Led by CEO Kent Cunningham, the company employs approximately 20 people and listed since June 16, 2010. Better Choice Company Inc. operates as an animal health and wellness company.

Technical Performance

BTTR has shown sold momentum, gaining 42.38% over the past week and 27.79% over the past quarter, though year-to-date performance is up 21.77%. Short-term trend indicators are mixed aligned (SMA20 41.91%, SMA50 55.2%, SMA200 28.0%). The stock’s 14-day RSI is 73.31 (overbought), while the ATR of 0.18 points to higher daily volatility. The stock remains hovering near 52-week lows, trading -59.97% below its high and over 97.38% above its low.

Valuation Metrics

Better Choice Company Inc. trades at a P/E ratio of -39728.23, slightly below the S&P 500 average, with a price-to-sales ratio of 0.21 and a price-to-book ratio of 34672.58 reflecting a rich premium to book value. The P/FCF stands at -0.21, also below market averages. Compared to sector medians, Better Choice Company Inc. P/S is trading at a discount to the sector, and the P/B is far higher than peers, underscoring the brand and earnings power premium investors assign to the stock.

Dividend & Fair Value

Better Choice Company Inc. last paid a dividend of 0 per share, Dividend and splits history remains an important factor for investors monitoring long-term returns. A discounted cash flow model estimates fair value at around -$0.85. This means the shares are trading below this model’s fair value.

Earnings & Analyst Outlook

Better Choice Company Inc. generated EPS of -$0.71 over the past year. Five-year average earnings growth is 85.2%. Better Choice Company Inc. earnings surprise history is a mixed track record. The quarter that ended March 27, 2025, missed forecasts by -89.67%. The prior quarter beat by -75.45%. Over the last six quarters, Apple has recorded several small beats. These include 100.23% in March 26, 2024.

Shareholding & Insider Activity

Better Choice Company Inc. has 2.42 million shares outstanding. The public float is 1.96 million shares, elevated short interest at 3.93% of float. This equals 79.58 thousand shares. The short ratio is 0.83 days. Institutional investors hold 10.97% of the float. Insiders own 18.62%. Word John M III holds 3.23 million shares, Young Donald has 570.60 thousand shares and Young Michael has 102.50 thousand shares.

Financial & Profitability Overview

Over the trailing twelve months, Better Choice generated $6.53M in revenue, or $0.31 per share. Gross margin was 22.88%, operating margin -176.46%, and net profit margin -688.80%. Returns are negative, with ROA at -268.90% and ROE at -1511.28%.
On valuation metrics, Better Choice trades at a P/E of -39728.23, P/S of 0.21 and P/B of 34672.58. The current ratio is 1.72 and quick ratio is 1.64. Operationally, the company’s inventory turnover is 8.02 and cash conversion cycle is 80.65 days. Debt-to-equity is 1.24, supported by a cash flow-to-debt ratio of -1.07.

Quarterly Financial Highlights

For the quarter ended Sep 30, 2025, Better Choice posted revenue of $6.53M, down slightly from $38.59M in the prior quarter. Gross profit was $1.50M (margin 22.88%). Operating income was - $11.53M (margin -176.5%). Net income was- $45.01M (EPS - $2.13).
The company ended the quarter with $4.46M in cash and short-term investments, a total debt of $1.87M, and net debt of - $2.59M. Total assets were $16.74M, with equity of $2.98M. Financials further reflected stability, with operating cash flow of $97.00K, free cash flow of $79.00K, and capital expenditures of - $18.00K.

Price Forecast & Outlook

Our AI price prediction model suggests that Better Choice Company Inc. stock has strong potential for upside but may face short-term weakness followed by gains in the medium and long term. 2-Week Outlook: Projected increase of 43.95%, with price expected at $2.26 by May 13, 2025, within a range of $2.04 to $2.47 3-Month Outlook: Projected rise of 22.29%, reaching $1.92 by July 28, 2025, with a range of $1.70 to $2.11. 1-Year Outlook: Projected loss of -73.25%, with price at $0.42 by April 29, 2026, within a range of $0.00 to $0.00.

Key Takeaways

Better Choice Company Inc. (AMEX:BTTR) shares are up 21.77% year-to-date currently trading near 52-week highs band. Short-term momentum has been positive over the last quarter, despite recent volatility. Valuation shows Better Choice Company Inc. trading at a premium to the broader market with a P/E of -39728.23. Analyst sentiment is bullish, with the majority of ratings in Buy territory and a mean price target of $10.00, suggesting 536.94% upside. Our AI forecast model points to short-term strength (43.95% over two weeks), a medium-term rise (22.29% over three months), and a longer-term loss (-73.25% over one year), with expected trading ranges indicating moderate volatility.

Frequently Asked Questions

What is the current Better Choice Company Inc. (BTTR) stock price?

Better Choice Company Inc. (AMEX: BTTR) stock price is $2.12 in the last trading session. During the trading session, BTTR stock reached the peak price of $2.12 while $1.97 was the lowest point it dropped to. The percentage change in BTTR stock occurred in the recent session was 8.72% while the dollar amount for the price change in BTTR stock was $0.17.

BTTR's industry and sector of operation?

The AMEX listed BTTR is part of Packaged Foods industry that operates in the broader Consumer Defensive sector. Better Choice Company Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

Who are the executives of BTTR?

Mr. Kent Cunningham
Chief Executive Officer
Mr. Donald Young
Chief Sales Officer
Mr. Robert Sauermann
Chief Operating Officer
Ms. Carolina Martinez
Chief Financial Officer, Sec. & Treasurer
Mr. Ryan Wilson
Vice President of Marketing
Ms. Jennifer Condon
Executive Vice President of Digital Sales
Ms. Sharla A. Cook
Chief Financial Officer, Sec. & Treasurer
Mr. Lionel Findlay Conacher
Interim Chief Executive Officer & Director

How BTTR did perform over past 52-week?

BTTR's closing price is 46.21% higher than its 52-week low of $1.45 where as its distance from 52-week high of $7.15 is -70.35%.

How many employees does BTTR have?

Number of BTTR employees currently stands at 20.

Link for BTTR official website?

Official Website of BTTR is: https://www.betterchoicecompany.com

How do I contact BTTR?

BTTR could be contacted at phone 212 896 1254 and can also be accessed through its website. BTTR operates from 12400 Race Track Road, Tampa, FL 33626, United States.

How many shares of BTTR are traded daily?

BTTR stock volume for the day was 55.41K shares. The average number of BTTR shares traded daily for last 3 months was 150.56K.

What is the market cap of BTTR currently?

The market value of BTTR currently stands at $5.13M with its latest stock price at $2.12 and 2.42M of its shares outstanding.

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Employees	20
Beta	0.74
Sales or Revenue	$6.53M
5Y Sales Change%	1,328.31%
Fiscal Year Ends	September
Sector	Consumer Defensive
Industry	Packaged Foods

BTTR Company Profile and Key Details

Better Choice

Price Chart

Stock Price Today

Stock Snapshot

Relevant Articles

SEC Fillings

Current Report (8-k)

Annual Report (10-k)

Stock Price History Chart

Contact Details

About Company

Company Information

Stock Peers

Company Overview

Technical Performance

Valuation Metrics

Dividend & Fair Value

Earnings & Analyst Outlook

Shareholding & Insider Activity

Financial & Profitability Overview

Quarterly Financial Highlights

Price Forecast & Outlook

Key Takeaways

Frequently Asked Questions

Technical Performance

Earnings & Analyst Outlook

Shareholding & Insider Activity

Financial & Profitability Overview

Quarterly Financial Highlights

Dividend & Fair Value

Company Overview

Valuation Metrics

Key Takeaways

Price Forecast & Outlook