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Making an investment decision in the stock market involves a certain amount of risk, so it's important to thoroughly review a company's stock before making any decisions. Stock float, number of short positions and outstanding shares are among the many factors an investor should take into account.
Investors cannot turn a blind eye to insiders as well as institutional ownership. They need to follow insider trades to determine the direction the stock is likely to take.
About 8.93% of BTTR shares are held by financial institutions. FUTURE FINANCIAL WEALTH MANAGMENT LLC is the top corporate investor, holding 12 shares valued at $21.00. A 0% stake in Better Choice Company Inc. is owned by the company. NBT BANK N A /NY owns 114 shares valued at $196.00, which translates its holding of 0% of the stake in the company.
| Date | Holder | % Stake | Shares Held | Total Value ($) | Shares | % Change in Portfolio |
|---|---|---|---|---|---|---|
| Mar 31, 2025 | FUTURE FINANCIAL WEALTH MANAGMENT LLC | 0% | 12 | 21 | 0 | 0 |
| Mar 31, 2025 | NBT BANK N A /NY | 0% | 114 | 196 | 114 | +100.00% |
| Mar 31, 2024 | WELLS FARGO & COMPANY/MN | 0% | 0 | - | -160 | -100.00% |
| Mar 31, 2024 | NORTHERN TRUST CORP | 0% | 0 | - | -34.55K | -100.00% |
| Mar 31, 2024 | PERKINS CAPITAL MANAGEMENT INC | 0% | 0 | - | -35.83K | -100.00% |
| Mar 31, 2024 | RENAISSANCE TECHNOLOGIES LLC | 0% | 0 | - | -97K | -100.00% |
| Mar 31, 2024 | TWO SIGMA INVESTMENTS, LP | 0% | 0 | - | -27.77K | -100.00% |
| Mar 31, 2024 | GEODE CAPITAL MANAGEMENT, LLC | 0% | 0 | - | -192.59K | -100.00% |
| Mar 31, 2024 | MILLENNIUM MANAGEMENT LLC | 0% | 0 | - | -52.79K | -100.00% |
| Mar 31, 2024 | BLACKROCK INC. | 0% | 0 | - | -3.56K | -100.00% |
| Mar 31, 2024 | TWO SIGMA SECURITIES, LLC | 0% | 0 | - | -108.53K | -100.00% |
| Mar 31, 2024 | TOWER RESEARCH CAPITAL LLC (TRC) | 0% | 0 | - | -11.96K | -100.00% |
| Mar 31, 2024 | GROUND SWELL CAPITAL, LLC | 0% | 0 | - | -17.4K | -100.00% |
| Mar 31, 2024 | VANGUARD GROUP INC | 0% | 0 | - | -261.76K | -100.00% |
| Mar 31, 2024 | JANE STREET GROUP, LLC | 0% | 0 | - | -27.39K | -100.00% |
| Mar 31, 2024 | PROFICIO CAPITAL PARTNERS LLC | 0% | 0 | - | -60K | -100.00% |
| Mar 31, 2024 | ADVISOR GROUP HOLDINGS, INC. | 0% | 0 | - | -4K | -100.00% |
| Mar 31, 2024 | VANGUARD CAPITAL WEALTH ADVISORS | 0% | 0 | - | -236.34K | -100.00% |
| Mar 31, 2024 | NBT BANK N A /NY | 0% | 114 | 684 | -4.89K | -97.72% |
| Mar 31, 2024 | FUTURE FINANCIAL WEALTH MANAGMENT LLC | 0% | 12 | 72 | 12 | +100.00% |
| Mar 31, 2024 | UBS GROUP AG | 0% | 0 | - | -1K | -100.00% |
| Mar 31, 2024 | STATE STREET CORP | 0% | 0 | - | -72.66K | -100.00% |
| Mar 31, 2024 | CANTOR FITZGERALD, L. P. | 0% | 0 | - | -95K | -100.00% |
| Mar 31, 2024 | PERRITT CAPITAL MANAGEMENT INC | 0% | 0 | - | -25K | -100.00% |
| Mar 31, 2024 | MORGAN STANLEY | 0% | 0 | - | -7.2K | -100.00% |
| Mar 31, 2024 | CREATIVE PLANNING | 0% | 0 | - | -43.65K | -100.00% |
| Mar 31, 2024 | BROWN BROTHERS HARRIMAN & CO | 0% | 0 | - | -227.24K | -100.00% |
| Dec 31, 2023 | BROWN BROTHERS HARRIMAN & CO | 0.73% | 227.24K | 62.86K | 0 | 0 |
| Dec 31, 2023 | TWO SIGMA SECURITIES, LLC | 0.35% | 108.53K | 30.02K | 70.63K | +186.38% |
| Dec 31, 2023 | GEODE CAPITAL MANAGEMENT, LLC | 0.62% | 192.59K | 53.27K | 45.94K | +31.32% |
| Dec 31, 2023 | RENAISSANCE TECHNOLOGIES LLC | 0.31% | 97K | 27K | -8.4K | -7.97% |
| Dec 31, 2023 | CANTOR FITZGERALD, L. P. | 0.31% | 95K | 26.28K | 95K | +100.00% |
| Dec 31, 2023 | STATE STREET CORP | 0.23% | 72.66K | 20.1K | 0 | 0 |
| Dec 31, 2023 | PROFICIO CAPITAL PARTNERS LLC | 0.19% | 60K | 16.6K | 0 | 0 |
| Dec 31, 2023 | MILLENNIUM MANAGEMENT LLC | 0.17% | 52.79K | 14.6K | 2.4K | +4.77% |
| Dec 31, 2023 | CREATIVE PLANNING | 0.14% | 43.65K | 12.07K | -11.26K | -20.51% |
| Dec 31, 2023 | PERKINS CAPITAL MANAGEMENT INC | 0.12% | 35.83K | 10K | -747K | -95.42% |
| Dec 31, 2023 | NORTHERN TRUST CORP | 0.11% | 34.55K | 9.56K | 0 | 0 |
| Dec 31, 2023 | TWO SIGMA INVESTMENTS, LP | 0.09% | 27.77K | 7.68K | 27.77K | +100.00% |
| Dec 31, 2023 | JANE STREET GROUP, LLC | 0.09% | 27.39K | 7.58K | -36.71K | -57.27% |
| Dec 31, 2023 | PERRITT CAPITAL MANAGEMENT INC | 0.08% | 25K | 6.92K | -25K | -50.00% |
| Dec 31, 2023 | GROUND SWELL CAPITAL, LLC | 0.06% | 17.4K | 4.81K | 17.4K | +100.00% |
| Dec 31, 2023 | TOWER RESEARCH CAPITAL LLC (TRC) | 0.04% | 11.96K | 3.31K | 103 | +0.87% |
| Dec 31, 2023 | MORGAN STANLEY | 0.02% | 7.2K | 1.99K | -600 | -7.69% |
| Dec 31, 2023 | NBT BANK N A /NY | 0.02% | 5K | 1.38K | 5K | +100.00% |
| Dec 31, 2023 | ADVISOR GROUP HOLDINGS, INC. | 0.01% | 4K | 1.11K | 0 | 0 |
| Dec 31, 2023 | BLACKROCK INC. | 0.01% | 3.56K | 984 | 0 | 0 |
| Dec 31, 2023 | UBS GROUP AG | 0% | 1K | 277 | 1K | +100.00% |
| Dec 31, 2023 | WELLS FARGO & COMPANY/MN | 0% | 160 | 44 | 15 | +10.34% |
| Dec 31, 2023 | JPMORGAN CHASE & CO | 0% | 0 | - | -19 | -100.00% |
| Dec 31, 2023 | HRT FINANCIAL LP | 0% | 0 | - | -97.15K | -100.00% |
| Dec 31, 2023 | VIRTU FINANCIAL LLC | 0% | 0 | - | -12.04K | -100.00% |
| Dec 31, 2023 | CALLAN CAPITAL, LLC | 0% | 0 | - | -243.31K | -100.00% |
| Dec 31, 2023 | XTX TOPCO LTD | 0% | 0 | - | -11.98K | -100.00% |
| Dec 31, 2023 | VANGUARD GROUP INC | 0.85% | 261.76K | 72.4K | -195.47K | -42.75% |
| Dec 31, 2023 | VANGUARD CAPITAL WEALTH ADVISORS | 0.76% | 236.34K | 65.37K | -500 | -0.21% |
Among the BTTR insiders holding of 18.62% of the stake in company, WORD JOHN M III, , holds the largest shares of 3.23M. YOUNG DONALD, Chief Sales Officer, is the second largest BTTR insider with ownership of 570.6K shares. YOUNG MICHAEL, director, stands third with possession of 102.5K shares of that stake.
| Insiders | Designation | Shares Held |
|---|---|---|
| WORD JOHN M III | 3.23M | |
| YOUNG DONALD | Chief Sales Officer | 570.6K |
| YOUNG MICHAEL | director | 102.5K |
| CONACHER LIONEL F. | director | 36.6K |
| SAUERMANN ROBERT | COO | 28.8K |
| COOK SHARLA A | CFO | 6.5K |
| LERNER SCOTT | CEO | 57 |
| Date | Insider | Type | Cost | Shares | Value ($) | Shares Total |
|---|---|---|---|---|---|---|
| Dec 23, 2024 | CONACHER LIONEL F. | SALE | 1.71 | 635 | 1.09K | 36.6K |
| Nov 20, 2024 | CONACHER LIONEL F. | PURCHASE | 1.71 | 5K | 8.55K | 37.23K |
| Jun 26, 2024 | CONACHER LIONEL F. | PURCHASE | 5.00 | 0 | - | 5.2K |
| Feb 01, 2024 | CONACHER LIONEL F. | PURCHASE | 11.88 | 8.42K | 100.01K | 32.23K |
| Sep 07, 2023 | YOUNG MICHAEL | PURCHASE | 0.13 | 10K | 1.3K | 102.5K |
| Sep 05, 2023 | CONACHER LIONEL F. | PURCHASE | 6.97 | 17.05K | 118.8K | 23.81K |
| Sep 07, 2022 | YOUNG DONALD | PURCHASE | 1.50 | 11K | 16.5K | 570.6K |
| Sep 02, 2022 | SAUERMANN ROBERT | PURCHASE | 1.70 | 1.75K | 2.98K | 28.8K |
| Aug 30, 2022 | SAUERMANN ROBERT | PURCHASE | 1.82 | 1.75K | 3.19K | 27.05K |
| Aug 29, 2022 | YOUNG DONALD | PURCHASE | 1.76 | 11K | 19.36K | 559.6K |
| Aug 15, 2022 | SAUERMANN ROBERT | PURCHASE | 1.98 | 2K | 3.96K | 25.3K |
| Jun 15, 2022 | SAUERMANN ROBERT | PURCHASE | 2.40 | 1K | 2.4K | 23.3K |
| Jun 01, 2022 | SAUERMANN ROBERT | PURCHASE | 2.39 | 500 | 1.2K | 22.3K |
| May 27, 2022 | YOUNG MICHAEL | PURCHASE | 2.68 | 2.5K | 6.7K | 92.5K |
| May 26, 2022 | YOUNG MICHAEL | PURCHASE | 2.47 | 1K | 2.47K | 90K |
| May 25, 2022 | YOUNG MICHAEL | PURCHASE | 2.48 | 5.5K | 13.64K | 89K |
| May 20, 2022 | YOUNG MICHAEL | PURCHASE | 2.40 | 500 | 1.2K | 83.5K |
| May 19, 2022 | YOUNG MICHAEL | PURCHASE | 2.14 | 452 | 967.28 | 83K |
| May 17, 2022 | YOUNG MICHAEL | PURCHASE | 2.20 | 10K | 22K | 720.6K |
| May 16, 2022 | SAUERMANN ROBERT | PURCHASE | 2.00 | 12.5K | 25K | 21.8K |
| May 16, 2022 | LERNER SCOTT | PURCHASE | 2.45 | 17 | 41.65 | 57 |
| May 16, 2022 | YOUNG DONALD | PURCHASE | 2.00 | 500K | 1M | 548.6K |
| May 16, 2022 | YOUNG MICHAEL | PURCHASE | 2.34 | 7K | 16.38K | 69.75K |
| Dec 17, 2021 | COOK SHARLA A | PURCHASE | 3.15 | 1.67K | 5.25K | 6.5K |
| Dec 15, 2021 | SAUERMANN ROBERT | PURCHASE | 3.12 | 1K | 3.12K | 86.88K |
| Dec 09, 2021 | SAUERMANN ROBERT | PURCHASE | 3.38 | 10K | 33.8K | 85.88K |
| Dec 08, 2021 | SAUERMANN ROBERT | PURCHASE | 3.39 | 10.7K | 36.27K | 75.88K |
| Dec 03, 2021 | WORD JOHN M III | PURCHASE | 3.13 | 25K | 78.25K | 3.23M |
| Nov 24, 2021 | LERNER SCOTT | PURCHASE | 3.90 | 512 | 2K | 14.79K |
| Nov 24, 2021 | YOUNG MICHAEL | PURCHASE | 3.84 | 10K | 38.44K | 690.76K |
| Nov 23, 2021 | SAUERMANN ROBERT | PURCHASE | 3.94 | 500 | 1.97K | 9.3K |
| Nov 17, 2021 | YOUNG MICHAEL | PURCHASE | 4.03 | 19.75K | 79.58K | 38.92K |
| Nov 16, 2021 | CONACHER LIONEL F. | PURCHASE | 3.96 | 10K | 39.6K | 10K |
| Nov 15, 2021 | SAUERMANN ROBERT | PURCHASE | 3.96 | 800 | 3.17K | 8.8K |
| Nov 12, 2021 | LERNER SCOTT | PURCHASE | 3.92 | 20 | 78.4 | 40 |
| Sep 28, 2021 | CONACHER LIONEL F. | PURCHASE | 159.28 | 0 | - | 615 |
| Aug 26, 2021 | YOUNG MICHAEL | PURCHASE | 3.66 | 4K | 14.64K | 680.76K |
| Aug 20, 2021 | LERNER SCOTT | PURCHASE | 3.50 | 1.45K | 5.06K | 12.75K |
| Aug 20, 2021 | SAUERMANN ROBERT | PURCHASE | 3.52 | 3K | 10.56K | 8K |
| Aug 20, 2021 | YOUNG DONALD | PURCHASE | 3.55 | 14K | 49.7K | 49.93K |
| Aug 19, 2021 | YOUNG MICHAEL | PURCHASE | 3.45 | 9.83K | 33.92K | 676.76K |
| Aug 19, 2021 | COOK SHARLA A | PURCHASE | 3.45 | 1.5K | 5.18K | 4.83K |
| Aug 17, 2021 | WORD JOHN M III | PURCHASE | 3.36 | 25K | 84K | 3.21M |
| Aug 16, 2021 | LERNER SCOTT | PURCHASE | 3.83 | 20 | 76.6 | 20 |