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BFH Stock Performance and Key Statistics

NYSE : BFH

Bread Financial

$105.37
-2.98-2.75%
At Close 4:00 PM
26.48
C-ESG ScoreESG Rating

stock performance chart

BFH Fundamental Analysis

Based on recent data, Bread Financial Holdings, Inc. (BFH) shows an Average True Range (ATR) of 3.09 and an Enterprise Value of 3.61B. Its average trading volume over the past 3 months is 682.01K, indicating liquidity. These fundamental metrics provide insight into BFH's underlying financial health and market activity.

ATR3.09
Enterprise Value3.61B
Avg Vol (3 Months)682.01K
Avg Vol (10 Days)729.06K

BFH Technical Analysis Indicators

Bread Financial Holdings, Inc. (BFH) technical indicators as of July 2, 2026: the SMA 20 is 5.97%, SMA 50 at 6.37%, and SMA 200 at 24.12%. The RSI 14 value is 60.52, suggesting its current momentum. These technical analysis signals help assess BFH's price trends and potential future movements.

SMA 205.97%
SMA 506.37%
SMA 20024.12%
RSI 1460.52

BFH Stock Performance Overview

Bread Financial Holdings, Inc. (BFH) stock performance overview as of July 2, 2026: The 52-week high is $109.91 (currently -3.36% below), and the 52-week low is $53.83 (currently 107.46% above). Over the past year, BFH's performance is 14.9%, compared to the S&P 500's 6.56% change.

52-Week High109.91
52-Week High Chg-3.36%
52-Week Low53.83
52-Week Low Chg+107.46%
S&P 500 52-Week Chg6.56%

Bread Financial Holdings, Inc. (BFH) Historical Stock Performance

According to market data, Bread Financial Holdings, Inc. (BFH) stock's recent performance metrics show that over the last month, BFH is -8.38%, with a Year-to-Date (YTD) performance of -5.52%. Over the past year, the stock has seen a 14.9% change. These figures summarize BFH's price movements across various periods, reflecting its historical returns.

Period1 Week1 MonthQuarterHalf Year1 YearYTD
High109.91109.91109.91109.91109.91109.91
Low103.8887.3370.2467.8153.8367.81
Performance-2.56%-8.38%+18.48%+14.51%+14.90%-5.52%

Industry Analysis and Valuation

According to current financial data, BFH stock's P/E (TTM) ratio is 8.64, which compares to the S&P 500's P/E of 32.59. The sector median P/E is 8.29. Key valuation ratios for BFH, including P/S (0.92), P/B (1.38), and P/FCF (1.98), offer insights into how the company is valued relative to its earnings, sales, book value, and free cash flow.

ValuationBFHSector MedianIndustry AvgS&P 500
P/E (TTM)8.648.2910.4432.59
P/S (TTM)0.922.49-0.745.98
P/B (TTM)1.38N/A1.425.34
P/FCF (TTM)1.98N/A9.0330.2

Frequently Asked Questions

How is BFH price-to-earnings ratio currently?
BFH has a current P/E ratio of 8.64
How are BFH's price-to-sale and price-to-book ratios?
The BFH stock has a trailing twelve month price-to sales (P/S) ratio of 0.92 while its price-to-book (P/B) value is 1.38.
Is Bread Financial Holdings, Inc.'s price-to-cashflow ratio high or low?
BFH's price-to-free-cashflow (P/FCF) ratio is 1.98, an indicator that is currently being trending upward.
What's current simple moving average (SMA) for BFH?
Based on BFH's recent bid, its distance from 20 days simple moving average is 5.97%. It is 6.37% apart from 50 days simple moving average, and it is 24.12% apart from 200 days simple moving average.
What is the 52-week price range for BFH?
The 52-week high for BFH is $109.91 which is -3.36% away from the current price level whereas the distance of that from the 52-week low of $53.83 stands at 107.46%.
An overview of BFH's stock performance: how did it fare?
The performance of BFH stock was not encouraging with most of its significant price indicators in red. Bread Financial Holdings, Inc.(NYSE: BFH) shares have moved downward -2.75% or - $2.98 in the latest trading session and have lost -5.52% year-to-date (YTD). The stock has gained nearly 14.9% over the past year. After moving 18.48% over the trailing 3-month period, the stock is 14.51% higher in the 6-month period. Looking at its performance over the shorter term, it'slost -2.56% a week and -8.38% a month.
What is BFH's 14-day relative strength index (RSI)?
The current 14-day RSI for BFH stock is 60.52. Investors and traders alike rely on the relative strength index, or RSI, as an oscillating indicator. In terms of values, the RSI operates within a range ranging from 0 to 100. A rising RSI line indicates strength in the shares. As the RSI line falls, the opposite occurs. It is possible to examine different time periods when using the RSI indicator. Shorter time frames can cause the RSI to be more volatile. Most traders pay close attention to the marks between 30 and 70 on the RSI scale. When the stock price moves over 70, it is often considered to be an indicator of overbought conditions. Dropping below 30 indicates oversold territory. These levels are often used by traders to forecast stock price reversals.
For BFH, what is the average true range (ATR) for the past two weeks?
ATR stands for Average True Range, which may be useful when traders or investors are assessing technical inventory. Currently, Bread Financial Holdings, Inc. (BFH) has a 14-day ATR of 3.09.
What is BFH's current enterprise value?
After closing at $108.35 with 40.41M of its shares outstanding, the current enterprise value of BFH is roughly 3.61B.
Over the past year, how has the stock price of BFH changed?
Bread Financial Holdings, Inc. (NYSE: BFH) is up 14.9% when it comes to the percentage price change over the past 52-weeks. The percentage price change came more than that of broader S&P 500 index that came at a rise of 6.56%. BFH stock price is also down -5.52% on its value in year-to-date trading.
What is the average trading volume for BFH shares?
The number outstanding shares of BFH is 40.41M, and of these 99.06% shares are freely available for trading. On average, BFH stock has traded 729.06K shares per day for the past 10 days. A total of 354.66K shares changed hands during the last trading session with the average session volume of 697.82K shares.
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