Stock Forecast Chart
Stock Price Prediction Summary
Forecast Score Based on 2 Weeks
Based on our forecast, the price of BFH will decline by -5.90% over the next 2 Weeks and hit $70.86 by Friday, January 16, 2026. In that time frame, BFH's share price is expected to range between $68.88 and $73.07.
BearishAverageBullish| Date | Predicted Lower | Predicted | Predicted Upper |
|---|---|---|---|
| Jan 16, 2026 | 68.73 | 70.86 | 72.90 |
| Jan 15, 2026 | 68.86 | 70.59 | 72.37 |
| Jan 14, 2026 | 69.86 | 71.39 | 72.92 |
| Jan 13, 2026 | 69.74 | 71.10 | 72.50 |
| Jan 12, 2026 | 69.93 | 70.97 | 72.12 |
| Jan 9, 2026 | 72.06 | 73.08 | 74.13 |
| Jan 8, 2026 | 71.90 | 72.81 | 73.74 |
| Jan 7, 2026 | 72.71 | 73.61 | 74.49 |
| Jan 6, 2026 | 72.48 | 73.32 | 74.12 |
| Jan 5, 2026 | 72.37 | 73.19 | 73.97 |
BFH shares rose +1.72% in Friday, January 2, 2026's trading session, rising from a previous close of $74.03 to move at $75.30. The stock demonstrated notable intraday movement (see BFH's key stats for a full breakdown), fluctuating between $73.78 and $75.79, a +2.72% trading range. While recent weeks have seen some volatility, BFH has managed to secure a -1.36% drop over the past 2 weeks. The upward price movement was accompanied by increased trading volume, with approximately 512.6K shares changing hands, 22.27K more than the previous session. This amounted to $38.60M in total market activity.
Will BFH Continue Its Downward Trend?
According to analyst ratings and projections for BFH, Bread Financial Holdings, Inc. shares are anticipated to decrease by -3.30%, potentially reaching $72.90 per share by January 16, 2026. Short-term technical indicators currently suggest a neutral sentiment for BFH. For deeper insights, view our sentiment analysis on AAPL covering social and institutional perspectives. However, the stock has recorded 22 positive trading days within the past 30 sessions. Based on the BFH stock forecast, now is not the best time to buy BFH stock because its current trading price is +6.27% above our predicted value, hinting at a possible undervaluation. For deeper insights, view our sentiment analysis on BFH covering social and institutional perspectives.
BFH Technical Momentum: Overbought, Oversold, or Neutral?
An analysis of Relative Strength Index (RSI) indicators provides insight into BFH's momentum. Short-term RSIs (9, 14, and 20-day figures ranging from 56.08% to 63.37%) suggest mixed signals, with the stock in a neutral to slightly bearish momentum phase. The 50-day RSI, at 60.25%, suggests strong medium-term momentum. Additionally, the 100-day RSI, at 56.95%, maintains a neutral outlook for the long term. Insights into BFH's shareholder base show how institutional investors are positioning themselves during these momentum shifts
Bread Financial Short-Term Forecasts
BFH Forecast For Next 5 Days
Our algorithm anticipates Bread Financial (BFH) stock could hit $76.76 by Jan 08, 2026. This represents a +1.94% fall from today's price, following a -1.80% change over the past five days.
BFH Forecast For Next 30 Days
Based on analysis of market trends, the outlook for Bread Financial Holdings, Inc. (BFH) stock over the next 30 days is largely positive. Price forecasts suggest an average target of $77.04, which would mean a +2.31% increase from the current price of $75.30. Projections for this period range from a high of $86.22 to a low of $71.13.
BFH Forecast For Next 90 Days
Our proprietary market analysis suggests predictions for Bread Financial's price over the next three months point to a rise. BFH stock is expected to peak at $80.33 on Mar 10, 2026 after potentially dipping to $70.75 on Jan 07, 2026. On average, BFH is likely to trade around $75.60 in the coming 90 days.
Bread Financial Stock Forecast 2025
Based on our predictive models, Bread Financial (BFH) is expected to trade between $70.75 and $96.60 throughout 2026. This would result in an average price of $80.07, potentially offering investors a +6.33% return from current levels.
Bread Financial Holdings, Inc. Monthly Forecast 2026
January 2026
According to our latest forecast models, Bread Financial Holdings, Inc. (BFH) is positioned to show a strong performance in January 2026. The price is predicted to move between $70.75 and $78.38, settling at an average of $74.43. This could translate to a -1.16% loss.
February 2026
Based on current market signals, Bread Financial Holdings, Inc. is projected to trend february 2026. We forecast a trading range from $70.84 to $78.81, with a likely average price of $75.07. Investors could expect a potential return of -0.31%.
March 2026
Our predictive algorithms indicate Bread Financial Holdings, Inc. stock may see a shift in March 2026. The expected range spans $73.16–$80.33, with an average target of $76.96. This represents a positive outlook and a possible gain of +2.20%.
April 2026
Analyzing established trends, Bread Financial Holdings, Inc. looks set to move in April 2026. Projections place the stock between $73.95 and $82.66, averaging around $77.90. This suggests a +3.45% gain from current levels.
May 2026
Market indicators suggest Bread Financial Holdings, Inc. could experience notable changes during May 2026. Prices could fluctuate within $75.70 to $82.66, with a midpoint forecast of $79.39. The stock might deliver a +5.43% gain.
June 2026
Forecasting for June 2026, models estimate that Bread Financial Holdings, Inc. may undergo key fluctuations. If trends hold, the stock might trade between $75.38 and $82.79, averaging $79.08. This signals a positive trajectory with potential returns around +5.02%.
July 2026
According to our latest forecast models, Bread Financial Holdings, Inc. (BFH) is positioned to show a strong performance in July 2026. The price is predicted to move between $75.40 and $83.65, settling at an average of $79.87. This could translate to a +6.07% gain.
August 2026
Based on current market signals, Bread Financial Holdings, Inc. is projected to trend august 2026. We forecast a trading range from $78.61 to $85.17, with a likely average price of $81.77. Investors could expect a potential return of +8.59%.
September 2026
Our predictive algorithms indicate Bread Financial Holdings, Inc. stock may see a shift in September 2026. The expected range spans $78.39–$87.42, with an average target of $82.77. This represents a positive outlook and a possible gain of +9.92%.
October 2026
Analyzing established trends, Bread Financial Holdings, Inc. looks set to move in October 2026. Projections place the stock between $78.46 and $87.33, averaging around $83.83. This suggests a +11.33% gain from current levels.
November 2026
Market indicators suggest Bread Financial Holdings, Inc. could experience notable changes during November 2026. Prices could fluctuate within $80.20 to $96.60, with a midpoint forecast of $84.31. The stock might deliver a +11.97% gain.
December 2026
Forecasting for December 2026, models estimate that Bread Financial Holdings, Inc. may undergo key fluctuations. If trends hold, the stock might trade between $80.68 and $88.98, averaging $84.83. This signals a positive trajectory with potential returns around +12.66%.
BFH's history of dividends and stock splits also plays a role in long-term investor confidence.

