YETI Holdings, Inc. (YETI) was upgraded to an Overweight rating by Noah Zatzkin of Keybanc on January 16, 2026. This change in outlook comes at a time when the stock is trading at $50.77, with analysts estimating a price target of $57, hinting at a potential upside for investors. This directive aligns with encouraging historical stock performance and an overall bullish sentiment in the market, making YETI an intriguing prospect in the investment landscape.
Recent Price Action
In recent trading sessions, YETI’s stock experienced a noteworthy change of $1.43, a climb of approximately 2.9% from previous levels, bolstered by a trading volume of around 1.35 million shares. As of now, the stock is positioned within a 52-week range between $0.85 and $90.79, showcasing significant volatility. With a market capitalization of approximately $4.12 billion and a beta of 1.769, the stock displays a tendency to experience greater fluctuations compared to the broader market, reflecting investor sentiment shaped by both performance trends and macroeconomic conditions.
Historical Performance
Evaluating YETI’s performance metrics, the company boasts a robust monthly return of 17.09%, alongside a dramatic quarterly surge of 48.23%. Over a more extended timeframe of 12 months, the stock has risen 34.6%, indicating resilience and solid growth potential amidst fluctuating market conditions. In the short term, YETI has shown a weekly volatility of 3.17%, while monthly volatility stands at 2.99%. This data suggests that while the stock can be reactive to market shifts, it has also been a source of positive returns for investors in recent months.
Earnings Analysis
For the latest earnings results, YETI reported an earnings per share (EPS) of $0.4839, which fell short of analysts’ expectations of $0.57, resulting in a negative surprise of over 15%. Contrast this with the previous quarter, where YETI reported an EPS of $0.66, exceeding estimates of $0.54 with a surprise factor of 22.22%. This variability in earnings results casts a mixed light on the company’s ongoing profitability and operational efficiency, suggesting a need for closer scrutiny of its financial strategies moving forward.
Consensus Ratings
In terms of consensus, YETI has a total of eight ratings from analysts, with one “Buy,” seven “Hold,” and no “Sell” ratings. The average price target of $42.5 indicates a general market sentiment that may still be cautious despite the recently issued Overweight rating. Keybanc’s higher price target of $57, aligned with the bullish stance from Noah Zatzkin, reflects a more optimistic outlook that may appeal to growth-focused investors.
Stock Grading or Fundamental View
YETI currently holds a Stocks Telegraph Grade of 51, denoting a fairly balanced investment profile. This grading indicates some strong fundamentals, aligning the company within a competitive sector that favors innovation and quality offerings. However, the moderate score suggests that while there is merit in considering this stock, investors should also weigh potential risks associated with its recent earnings performance and market conditions.
Conclusion
In conclusion, YETI Holdings, Inc. presents a compelling case for investors who are looking for long-term growth opportunities within a volatile market. While the recent Upgraded rating from Keybanc and strong historical performance are encouraging, potential investors should approach with caution, particularly in light of the missed earnings expectations. The stock might appeal more to risk-tolerant investors willing to account for short-term volatility in exchange for the potential for long-term appreciation. With both promise and risk interwoven in its current position, YETI is certainly worth watching in the weeks and months to come.


