Kroger Co. (KR) recently garnered attention from investors as Edward Kelly from Wells Fargo assigned it an Equal-Weight rating on February 25, 2026. This rating comes with a price target of $70, slightly above the current trading price of $67.59. For astute investors, this development underscores a cautious optimism about Kroger’s stock performance, suggesting that while immediate upside remains modest, the company’s fundamentals are solid enough to warrant a keen watch.
Recent Price Action
Kroger’s stock has experienced notable volatility in recent trading sessions. Currently priced at $67.59, KR’s performance reflects a decrease of $2.17, representing a decline of approximately 3.11% from its previous closing. Over the last 52 weeks, KR’s stock has fluctuated between a low of $15.34 and a high of $77.35, illustrating its susceptibility to broader market pressures and retail sector dynamics. The most recent trading volume stood at 6.62 million shares, slightly below the average volume of 6.8 million, indicating a relatively stable trading environment despite the price dip. With a beta of 0.629, KR tends to exhibit less volatility compared to the broader market, which could appeal to conservative investors seeking stability.
Short- and Long-Term Performance
Examining Kroger’s historical performance, the stock has exhibited mixed returns over various time frames. In the past month, KR saw a slight decline of 1.03%, while the quarterly performance was more pronounced, with an 8.46% decrease. However, the annual return of 7.73% indicates that over the longer term, the stock has managed to maintain a positive trajectory despite recent headwinds. The average trading volume over the last ten days was 5.49 million, slightly lower than the three-month average of 6.57 million, hinting at quieter trading conditions recently. Weekly volatility stands at 2.37%, accompanied by monthly volatility at 1.95%, which may reflect broader market uncertainties affecting retail stocks.
Earnings / Financials
On the earnings front, Kroger reported an actual earnings per share (EPS) of $1.05 for its latest quarter, exceeding analysts’ expectations of $1.03. This positive earnings surprise of approximately 1.94% showcases the company’s ability to manage costs and drive revenue effectively in a competitive landscape. For context, in the prior quarter, Kroger had also exceeded estimates, with an EPS of $1.04 compared to an expectation of $0.994, resulting in a significant surprise factor of 4.63%. This consistent performance in beating EPS estimates may enhance investor confidence in Kroger’s operational resilience and financial management.
Analyst / Consensus View
The consensus view among analysts regarding Kroger remains cautiously optimistic. With a total of 13 ratings reported, six of those are categorized as “Buy,” while seven analysts have assigned a “Hold” rating. Notably, there are no “Sell” ratings, reflecting a general belief in the stock’s stable performance. The average price target is set at approximately $76.08, with a broad range between a low of $67 and a high of $82. This disparity indicates varied sentiments about Kroger’s potential, but overall, the consensus leans towards moderate growth prospects.
Stock Grading or Fundamental View
Kroger’s Stocks Telegraph Grade stands at 45, which suggests a fair location on the spectrum of investment health. Such a score indicates that while there might be some challenges ahead, the fundamentals are solid enough to support sustained investor interest. Factors such as stable earnings performance and strategic market positioning highlight Kroger’s resilience in a highly competitive retail environment.
Conclusion
In summary, Kroger Co. (KR) appears to suit a diverse range of investors, particularly those focused on long-term growth and seeking stability within the retail sector. The recent Equal-Weight rating from Wells Fargo suggests that while immediate upside is limited, there is still potential for appreciation toward the set price target of $70. However, investors should remain mindful of volatility and market conditions that could influence Kroger’s performance. With strong earnings reports and a generally favorable analyst outlook, KR is a stock worth monitoring closely as it navigates the complexities of the retail landscape.


