Krispy Kreme, Inc. (NASDAQ: DNUT) saw a remarkable uptick in investor sentiment following a bold co-branding initiative. At the time of the latest check, DNUT stock was trading at $4.90, marking a 18.60% increase in value.
A Bold Collaboration Between Two Iconic Brands
In a creative crossover set to stir both taste and fashion, Krispy Kreme and Crocs have unveiled their limited-edition Krispy Kreme x Crocs Classic Clogs. The partnership has been in development for over a year and merges Crocs’ global comfort legacy with the irresistible allure of Krispy Kreme’s Original Glazed Doughnuts.
These special-edition clogs will become available starting August 5 at Crocs retail stores, online at crocs.com, and through select partners. The design pays homage to the “fresh out-of-the-glazer” feel, featuring oversized Jibbitz charms that replicate Krispy Kreme’s signature doughnut and its iconic Hot Light.
Design Details Sweet Enough to Eat
Each pair of Krispy Kreme x Crocs Classic Clogs comes with two interchangeable toe caps—one chocolate and one strawberry, both decorated with sprinkles. A pivoting heel strap prominently features the Krispy Kreme logo, while the shoes are delivered in a custom-designed box inspired by Krispy Kreme’s classic dozens container.
Also on offer is a five-pack of themed Jibbitz charms, which includes miniature doughnuts, a dozens box, the paper hat, and the brand logo—bringing an added layer of whimsy for fans.
Exclusive Early Access and In-Store Celebrations
Consumers eager to snag the clogs early can visit participating Krispy Kreme shops on August 4, where scanning an in-store Crocs QR code will provide exclusive ordering access. From August 4 through 10, a special dozen featuring Original Glazed, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles will also be available for purchase.
In addition, Krispy Kreme is offering a free Original Glazed Doughnut on August 9 to guests who visit stores wearing any pair of Crocs.
A Sweet Fusion of Comfort and Style
This unexpected collaboration promises a fresh take on fashion-forward comfort. With a mission to serve joy, both Krispy Kreme and Crocs are celebrating individuality—now glazed and sprinkled with personality.
