Michael Baker

DA Davidson | Consumer Cyclical

Michael Baker is an analyst from DA Davidson specializing in the Consumer Cyclical sector. Ranked #1717 out of 4691 analysts, they have issued 98 stock ratings with a success rate of 88.68% and an average return of 9.76%.

Michael Baker has a well-established track record, with 98 ratings issued in the Consumer Cyclical sector. They have consistently delivered a success rate of 88.68% and an average return of 9.76%, underscoring their expertise and ability to identify winning opportunities for investors.

#1717

Out of 4691

98

Total Ratings

+88.68%

Success Rate

+9.76%

Average Return

Recent Ratings Analysis

TSCO

Jun 22, 2026

Target

$40.00

Current

$29.81

Performance

0.00%

Michael Baker rated TSCO as Buy on Jun 22, 2026, setting a price target of 40. Shares have remained stable near 29.81, leaving the 40 target still in play.

BBY

Jun 22, 2026

Target

$90.00

Current

$76.01

Performance

0.00%

On Jun 22, 2026, BBY was given a Buy rating by Michael Baker, with a target price of 90. The stock traded sideways with a 0.00% move, keeping the bullish thesis unresolved.

LOVE

Jun 12, 2026

Target

$20.00

Current

$14.00

Performance

-14.37%

LOVE received a Buy rating from Michael Baker on Jun 12, 2026, aiming for 20. The rating hasn’t played out as hoped, with the stock trading 14.37% below expectations.

COST

Jun 04, 2026

Target

$1000.00

Current

$951.35

Performance

-2.16%

On Jun 04, 2026, Michael Baker published a Neutral outlook on COST, with a target of 1000. Sideways action left the Hold view intact, with no major move since 951.35.

DXLG

Jun 04, 2026

Target

$1.50

Current

$0.66

Performance

-9.37%

Michael Baker on Jun 04, 2026 assigned DXLG a Buy rating, with a price target of 1.5. The call has struggled to gain traction, with shares losing 9.37%.

CTRN

Jun 03, 2026

Target

$68.00

Current

$63.59

Performance

38.75%

On Jun 03, 2026, Michael Baker reaffirmed CTRN with a Buy rating, targeting 68. The recommendation was supported by strong follow-through as the stock rose from 63.59 to 63.59.

ULTA

Jun 03, 2026

Target

$585.00

Current

$465.06

Performance

-1.31%

ULTA was rated Buy by Michael Baker on Jun 03, 2026, with a price objective of 585. The stock is in a wait-and-see zone, leaving the Buy case open-ended.

DKS

May 28, 2026

Target

$260.00

Current

$238.57

Performance

5.42%

On May 28, 2026, Michael Baker initiated coverage on DKS with a Buy rating and target of 260. The stock’s climb of 5.42% since the call highlights the foresight in the rating.

AZO

May 27, 2026

Target

$3750.00

Current

$2949.06

Performance

-2.59%

Michael Baker issued a Buy recommendation for AZO on May 27, 2026, price target set at 3750. The target of 3750 remains in play, though confirmation will depend on future moves.

TGT

May 21, 2026

Target

$155.00

Current

$129.76

Performance

2.87%

On May 21, 2026, TGT was evaluated by Michael Baker, who gave a Buy rating and target of 155. So far, the Buy call awaits clearer momentum, with shares flat at 129.765.

LOW

May 21, 2026

Target

$245.00

Current

$214.27

Performance

-1.44%

Michael Baker rated LOW as Neutral on May 21, 2026, setting a price target of 245. The Hold stance appears justified, as shares hovered around 214.27 with a -1.44% move.

HD

May 20, 2026

Target

$445.00

Current

$326.62

Performance

5.16%

On May 20, 2026, HD was given a Buy rating by Michael Baker, with a target price of 445. The stock rallied 5.16% after the rating, narrowing the gap to the target of 445 and validating the bullish stance.

GO

May 14, 2026

Target

$9.00

Current

$9.36

Performance

22.03%

GO received a Neutral rating from Michael Baker on May 14, 2026, aiming for 9. Investors saw gains of 22.03% that the cautious stance didn’t fully capture.

HQI

May 13, 2026

Target

$15.00

Current

$12.39

Performance

-0.64%

On May 13, 2026, Michael Baker published a Buy outlook on HQI, with a target of 15. So far, the stock has neither confirmed nor rejected the Buy case, holding within range of 12.39.

SGC

May 05, 2026

Target

$15.00

Current

$11.63

Performance

-0.34%

Michael Baker on May 05, 2026 assigned SGC a Buy rating, with a price target of 15. The recommendation remains pending validation as shares consolidate around 11.63.

ORLY

May 01, 2026

Target

$114.00

Current

$85.63

Performance

—

On May 01, 2026, Michael Baker reaffirmed ORLY with a Buy rating, targeting 114. Market indecision has kept the 114 target in a holding pattern.

CVNA

May 01, 2026

Target

$335.00

Current

$66.65

Performance

—

CVNA was rated Neutral by Michael Baker on May 01, 2026, with a price objective of 335. Flat performance suggests the Hold view was reasonable.

GOLD

Apr 28, 2026

Target

$60.00

Current

$41.81

Performance

-8.55%

On Apr 28, 2026, Michael Baker initiated coverage on GOLD with a Buy rating and target of 60. The Buy call has yet to be validated as shares remain 18.19 away from the target.

WDFC

Apr 10, 2026

Target

$270.00

Current

$223.11

Performance

4.25%

Michael Baker issued a Buy recommendation for WDFC on Apr 10, 2026, price target set at 270. The target of 270 remains in play, though confirmation will depend on future moves.

BOBS

Mar 18, 2026

Target

$24.00

Current

$13.01

Performance

-11.01%

On Mar 18, 2026, BOBS was evaluated by Michael Baker, who gave a Buy rating and target of 24. Investors saw limited payoff as shares fell short of the 24 target.

RDNW

Mar 10, 2026

Target

$6.00

Current

$7.92

Performance

—

Michael Baker rated RDNW as Neutral on Mar 10, 2026, setting a price target of 6. The Hold stance appears justified, as shares hovered around 7.92 with a % move.

BJ

Mar 06, 2026

Target

$114.00

Current

$83.82

Performance

-13.41%

On Mar 06, 2026, BJ was given a Buy rating by Michael Baker, with a target price of 114. Despite the Buy call, shares fell from 83.82 to 83.82, challenging the optimistic stance.

WMT

Feb 20, 2026

Target

$150.00

Current

$117.18

Performance

-4.72%

WMT received a Buy rating from Michael Baker on Feb 20, 2026, aiming for 150. Price action was muted, as shares hovered around 117.18 despite the bullish outlook.

AAP

Feb 17, 2026

Target

$47.00

Current

$55.42

Performance

-2.33%

On Feb 17, 2026, Michael Baker published a Neutral outlook on AAP, with a target of 47. Sideways action left the Hold view intact, with no major move since 55.42.

MAT

Feb 11, 2026

Target

$25.00

Current

$13.89

Performance

-12.09%

Michael Baker on Feb 11, 2026 assigned MAT a Buy rating, with a price target of 25. The call has struggled to gain traction, with shares losing 12.09%.

JRSH

Feb 10, 2026

Target

$4.00

Current

$4.63

Performance

32.66%

On Feb 10, 2026, Michael Baker reaffirmed JRSH with a Buy rating, targeting 4. The recommendation was supported by strong follow-through as the stock rose from 4.63 to 4.63.

HLLY

Nov 10, 2025

Target

$4.50

Current

$2.43

Performance

-32.31%

HLLY was rated Neutral by Michael Baker on Nov 10, 2025, with a price objective of 4.5. Investors who stayed cautious avoided some of the 32.31% decline.

AMRK

Sep 10, 2025

Target

$29.00

Current

$46.72

Performance

94.34%

On Sep 10, 2025, Michael Baker initiated coverage on AMRK with a Buy rating and target of 29. The stock’s climb of 94.34% since the call highlights the foresight in the rating.

BBW

Aug 29, 2025

Target

$85.00

Current

$31.81

Performance

-47.69%

Michael Baker issued a Buy recommendation for BBW on Aug 29, 2025, price target set at 85. The market hasn’t rewarded the bullish outlook, exposing uncertainty in the call.

RMBL

Mar 12, 2025

Target

$4.00

Current

$3.71

Performance

-2.37%

On Mar 12, 2025, RMBL was evaluated by Michael Baker, who gave a Neutral rating and target of 4. Hold sentiment was validated by subdued trading with no breakout beyond 3.71.

BRCC

Mar 05, 2025

Target

$3.00

Current

$1.23

Performance

-42.79%

Michael Baker rated BRCC as Buy on Mar 05, 2025, setting a price target of 3. The stock has underperformed, dropping 42.79% despite the bullish target of 3.

Frequency Asked Questions

Who is Michael Baker?

Michael Baker is an analyst from DA Davidson specializing in the Consumer Cyclical sector.

What is Michael Baker's success rate?

Michael Baker currently has a success rate of +88.68%.

How many ratings has Michael Baker issued?

Michael Baker has issued 98 stock ratings so far.

What is the average return of Michael Baker's calls?

Their stock ratings have generated an average return of +9.76%.

What is Michael Baker's ranking?

Michael Baker is ranked #1717 out of 4691 analysts.

What types of ratings does Michael Baker give?

Their ratings include Buy, Hold, and Sell recommendations, depending on the stock’s outlook.

How can I follow Michael Baker?

You can follow Michael Baker by clicking the "Follow Analyst" button on this page to receive updates on their stock calls.

What is the most recent rating by Michael Baker?

Their latest rating was a Buy on TSCO issued on 2026-06-22.

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