Jeff Rulis

Q: What is Jeff Rulis's success rate?

Jeff Rulis currently has a success rate of 82.90754247887651.

Q: What is the average return of Jeff Rulis's calls?

Their stock ratings have generated an average return of 3.4250202650292154.

DA Davidson | Financial Services

Jeff Rulis is an analyst from DA Davidson specializing in the Financial Services sector. Ranked #2192 out of 4662 analysts, they have issued 74 stock ratings with a success rate of 82.91% and an average return of 3.43%.

Jeff Rulis has a well-established track record, with 74 ratings issued in the Financial Services sector. They have consistently delivered a success rate of 82.91% and an average return of 3.43%, underscoring their expertise and ability to identify winning opportunities for investors.

#2192

Out of 4662

Total Ratings

+82.91%

Success Rate

+3.43%

Average Return

Recent Ratings Analysis

FIBK

Hold

May 27, 2026

Target

$39.00

Current

$36.13

Performance

—

Jeff Rulis rated FIBK as Neutral on May 27, 2026, setting a price target of 39. The Hold stance appears justified, as shares hovered around 36.13 with a % move.

FMBH

Hold

May 04, 2026

Target

$47.00

Current

$44.29

Performance

2.86%

On May 04, 2026, FMBH was given a Neutral rating by Jeff Rulis, with a target price of 47. Market indecision, reflected in sideways trading near 44.29, supported the cautious call.

ALRS

Hold

May 01, 2026

Target

$29.00

Current

$28.84

Performance

—

ALRS received a Neutral rating from Jeff Rulis on May 01, 2026, aiming for 29. Shares remained flat at 28.84, aligning with the neutral rating.

NWBI

Hold

Apr 29, 2026

Target

$15.00

Current

$14.10

Performance

2.55%

On Apr 29, 2026, Jeff Rulis published a Neutral outlook on NWBI, with a target of 15. Sideways action left the Hold view intact, with no major move since 14.1.

EBMT

Hold

Apr 29, 2026

Target

$24.00

Current

$22.41

Performance

-1.54%

Jeff Rulis on Apr 29, 2026 assigned EBMT a Neutral rating, with a price target of 24. The Hold stance reflected consolidation, as shares held near 22.41.

BMRC

Buy

Apr 28, 2026

Target

$29.00

Current

$26.25

Performance

1.12%

On Apr 28, 2026, Jeff Rulis reaffirmed BMRC with a Buy rating, targeting 29. Market indecision has kept the 29 target in a holding pattern.

HBT

Hold

Apr 28, 2026

Target

$31.00

Current

$28.88

Performance

0.84%

HBT was rated Neutral by Jeff Rulis on Apr 28, 2026, with a price objective of 31. Flat performance suggests the Hold view was reasonable.

FBIZ

Buy

Apr 27, 2026

Target

$65.00

Current

$57.66

Performance

1.02%

On Apr 27, 2026, Jeff Rulis initiated coverage on FBIZ with a Buy rating and target of 65. Neutral price movement of 1.02% leaves room for interpretation.

MSBI

Hold

Apr 27, 2026

Target

$26.00

Current

$28.14

Performance

8.90%

Jeff Rulis issued a Neutral recommendation for MSBI on Apr 27, 2026, price target set at 26. A neutral call gave way to stronger-than-expected performance, closing in on 26.

GBCI

Buy

Apr 27, 2026

Target

$58.00

Current

$48.61

Performance

-1.60%

On Apr 27, 2026, GBCI was evaluated by Jeff Rulis, who gave a Buy rating and target of 58. So far, the Buy call awaits clearer momentum, with shares flat at 48.61.

COFS

Buy

Apr 27, 2026

Target

$34.00

Current

$31.87

Performance

5.70%

Jeff Rulis rated COFS as Buy on Apr 27, 2026, setting a price target of 34. The call has proven timely, with shares rising 5.70% toward the price target of 34.

NBHC

Buy

Apr 22, 2026

Target

$46.00

Current

$42.37

Performance

2.02%

On Apr 22, 2026, NBHC was given a Buy rating by Jeff Rulis, with a target price of 46. The stock traded sideways with a 2.02% move, keeping the bullish thesis unresolved.

BWB

Buy

Apr 22, 2026

Target

$22.00

Current

$19.00

Performance

3.20%

BWB received a Buy rating from Jeff Rulis on Apr 22, 2026, aiming for 22. Price action was muted, as shares hovered around 19 despite the bullish outlook.

PEBO

Buy

Apr 22, 2026

Target

$38.00

Current

$34.94

Performance

3.01%

On Apr 22, 2026, Jeff Rulis published a Buy outlook on PEBO, with a target of 38. So far, the stock has neither confirmed nor rejected the Buy case, holding within range of 34.94.

WTFC

Buy

Apr 22, 2026

Target

$180.00

Current

$151.41

Performance

2.38%

Jeff Rulis on Apr 22, 2026 assigned WTFC a Buy rating, with a price target of 180. The recommendation remains pending validation as shares consolidate around 151.41.

BOH

Hold

Apr 21, 2026

Target

$82.00

Current

$78.42

Performance

0.82%

On Apr 21, 2026, Jeff Rulis reaffirmed BOH with a Neutral rating, targeting 82. The neutral call matched muted market action of 0.82%.

EQBK

Hold

Apr 16, 2026

Target

$47.00

Current

$46.07

Performance

2.22%

EQBK was rated Neutral by Jeff Rulis on Apr 16, 2026, with a price objective of 47. Flat performance suggests the Hold view was reasonable.

FSBW

Hold

Feb 27, 2026

Target

$46.00

Current

$40.65

Performance

2.89%

On Feb 27, 2026, Jeff Rulis initiated coverage on FSBW with a Neutral rating and target of 46. The stock’s lack of movement around 40.65 aligned with a cautious approach.

CIVB

Buy

Jan 30, 2026

Target

$28.00

Current

$25.82

Performance

7.00%

Jeff Rulis issued a Buy recommendation for CIVB on Jan 30, 2026, price target set at 28. Investors following the Buy call captured upside momentum, with shares now at 25.82.

QCRH

Hold

Jan 29, 2026

Target

$96.00

Current

$92.49

Performance

1.89%

On Jan 29, 2026, QCRH was evaluated by Jeff Rulis, who gave a Neutral rating and target of 96. Hold sentiment was validated by subdued trading with no breakout beyond 92.49.

BUSE

Hold

Jan 29, 2026

Target

$27.00

Current

$27.57

Performance

11.71%

Jeff Rulis rated BUSE as Neutral on Jan 29, 2026, setting a price target of 27. Despite the Hold call, shares climbed 11.71% to 27.57, revealing unexpected momentum.

HFWA

Buy

Jan 23, 2026

Target

$32.00

Current

$27.61

Performance

3.88%

On Jan 23, 2026, HFWA was given a Buy rating by Jeff Rulis, with a target price of 32. The stock traded sideways with a 3.88% move, keeping the bullish thesis unresolved.

TCBK

Hold

Jan 23, 2026

Target

$54.00

Current

$51.32

Performance

2.68%

TCBK received a Neutral rating from Jeff Rulis on Jan 23, 2026, aiming for 54. Shares remained flat at 51.32, aligning with the neutral rating.

OSBC

Hold

Jan 23, 2026

Target

$23.00

Current

$21.49

Performance

7.99%

On Jan 23, 2026, Jeff Rulis published a Neutral outlook on OSBC, with a target of 23. The Hold call missed some of the bullish momentum as shares advanced toward 23.

COLB

Hold

Jan 23, 2026

Target

$32.50

Current

$30.07

Performance

4.12%

Jeff Rulis on Jan 23, 2026 assigned COLB a Neutral rating, with a price target of 32.5. The Hold stance reflected consolidation, as shares held near 30.07.

WAFD

Hold

Jul 21, 2025

Target

$33.00

Current

$35.96

Performance

20.27%

On Jul 21, 2025, Jeff Rulis reaffirmed WAFD with a Neutral rating, targeting 33. Market strength beyond 35.96 went further than the conservative outlook suggested.

FFNW

Hold

Jan 30, 2025

Target

$22.00

Current

$22.56

Performance

5.62%

FFNW was rated Neutral by Jeff Rulis on Jan 30, 2025, with a price objective of 22. Despite caution, upside momentum rewarded risk-takers with gains to 22.56.

HTLF

Hold

Apr 30, 2024

Target

$45.00

Current

$64.67

Performance

53.57%

On Apr 30, 2024, Jeff Rulis initiated coverage on HTLF with a Neutral rating and target of 45. The Hold stance underestimated the stock’s strength as it gained 53.57%.

Frequency Asked Questions

Who is Jeff Rulis?

Jeff Rulis is an analyst from DA Davidson specializing in the Financial Services sector.

What is Jeff Rulis's success rate?

Jeff Rulis currently has a success rate of +82.91%.

How many ratings has Jeff Rulis issued?

Jeff Rulis has issued 74 stock ratings so far.

What is the average return of Jeff Rulis's calls?

Their stock ratings have generated an average return of +3.43%.

What is Jeff Rulis's ranking?

Jeff Rulis is ranked #2192 out of 4662 analysts.

What types of ratings does Jeff Rulis give?

Their ratings include Buy, Hold, and Sell recommendations, depending on the stock’s outlook.

How can I follow Jeff Rulis?

You can follow Jeff Rulis by clicking the "Follow Analyst" button on this page to receive updates on their stock calls.

What is the most recent rating by Jeff Rulis?

Their latest rating was a Hold on FIBK issued on 2026-05-27.